Beyoncé's NFL Christmas Day Halftime Show Draws Millions To Netflix
By Niko Mann on December 27, 2024 at 6:30 PM EST
Beyoncé performed in Houston, Texas during the NFL Christmas Day Games' halftime show, and the "Cowboy Carter" singer brought in more than 27 million viewers for Netflix. Netflix live-streamed the NFL games on Dec. 25.
The 43-year-old singer rode in on a white horse while wearing an all-white ensemble including a white fur coat, cowboy hat and chaps paired with Christian Louboutin boots.
Beyoncé also brought a few surprise guests to perform with her, and the crowd loved it.
Beyoncé Surprised The Audience With Special Guests
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The "Jolene" singer brought in a few surprise guests to perform with her including Post Malone, Shaboozey, and Bey's daughter, Blue Ivy.
Beyoncé began the show by singing "16 Carriages" on horseback before moving on to her single "Blackbird" with the help of country music stars Tiera Kennedy, Tanner Adell, Brittney Spencer and Reyna Roberts.
The Grammy-winning artist also brought out country singer Shaboozey to sing their collaboration "Sweet Honey Buckiin" from "Cowboy Carter."
Post Malone Joins The Show
The crowd went wild when they saw Post Malone join in to sing his hit with Beyoncé, "Levii's Jeans." The 29-year-old singer collaborated with Bey on the single for her "Cowboy Carter" album.
Beyoncé and Malone sang near a denim-covered pickup truck on the field as the crowd cheered them on.
Blue Ivy also joined in on the fun as she appeared next to her mom to line dance to “Texas Hold ‘Em." Texas Southern University’s 200-member marching band was also on hand for the show, per CNN.
Fans reacted to the performance on X with one writing, "That was better than most Super Bowl shows. God. D-mn."
According to Deadline, Beyoncé's performance was the most-watched Christmas Day NFL game since 2001.
Beyoncé Teases Fans With Instagram Video
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Beyoncé dropped a new video on Instagram on Dec. 25 featuring the singer sitting on top of a white horse as she waved an American flag.
The diva was wearing a white cowboy hat paired with a white bodysuit and her "Cowboy Carter" sash.
The video ended with the date "1.14.25," and fans believe the message means that Bey will be going on tour with her country-inspired album in January. The post was captioned, "Look at that horse."
Beyoncé Fans Speculate About 1.14.25 Meaning
The Bey Hive took to X, formally Twitter, to speculate on what 1.14.25 means, and they did not hold back with their theories on the platform.
One fan replied, "THE COWBOY CARTER WORLD TOUR IS COMING?!?!?!?!?!?"
"OMG! Ain’t no party like a Beyoncé party. I’m ready to go," added another fan. "OUR? ACT III? VISUALS? I NEED ANSWERS NOW," noted one.
Another fan was less patient and wrote, "WHAT???? WHAT DOES THIS MEAN??? BEYONCÉ."
An Instagram fan replied, "soooooo, we going on tour!?" Another fan joked, "Wait. I had to come back to the video. January 14? Girllllllll lemme file my taxes."
'Cowboy Carter' Earned 11 Grammy Nominations
Beyoncé is a 32-time Grammy Award winner, and after earning 11 nominations for "Cowboy Carter," the diva is well on her way to holding her spot as the artist with the most Grammy wins.
With the success of her NFL Christmas Game Day halftime show performance for Netflix, the singer is sure to make a splash at the Grammy Awards as well. Bey made history at the 65th Grammy Awards by becoming the recording artist with the most Grammy wins when she won for her album "RENAISSANCE."
The singer won her 32nd Grammy in the category for "Best Dance/Electronic Music Album." During her acceptance speech, she thanked her family and the LGBTQ community.
"I'm trying not to be too emotional," she said. "I'm trying to just receive this night. I want to thank God for protecting me. Thank you, God. I'd like to thank my uncle Johnny, who's not here, but he's here in spirit."
"I'd like to thank my parents, my father, my mother for loving me and pushing me. I'd like to thank my beautiful husband, my beautiful three children who are at home watching," she added. "I'd like to thank the queer community for your love, for inventing the genre. God bless you. Thank you so much to the Grammys. Thank you."