Iggy Azalea has gone full glamor-puss in a fluffy bathrobe as she announces her debut fragrance. The 30-year-old “Dance Like Nobody’s Watching” rapper took to Instagram over Memorial Day weekend, posting both lingerie content and a fluffy bathrobe look as she confirms what the June 1 tease was all about. Posting for her 14.6 million followers, the Grammy nominee confirmed she’s hopping aboard the beauty and cosmetics bandwagon, with the “secret” project now not much of a secret anymore. Check it out below.
Scroll for the video. The Australian’s fragrance plays on her naughty-come-nice image and is called “Devil’s Advocate.” Following scantily-clad underwear action as she promoted her new scent, the mom of one returned in selfie mode and wearing a fluffy white bathrobe, also debuting fierce and curled red hair easily affording a ’50s vibe.
All glossy red lips, purple eyeshadow, and preening herself for a Kylie Jenner finish, Iggy sent out her famous good looks and a caption offering some sneak peek detail.
Addressing fans, the star wrote: “I’m not bad – I’m just drawn that way… feeling hype and nervous as hell all day long. Cant really believe my fragrance company launches tomorrow, never kept a secret so long in my life lmaoooo.”
Iggy’s move into fragrance sees her join the likes of superstars who’ve released their own scents, this not limited to 39-year-old pop princess Britney Spears, “Hustlers” actress Jennifer Lopez, reality queen Kim Kardashian, and R&B sensation Beyonce. More photos after the video.
Speaking of her new project, the L.A.-based star said: “It’s representing that unabashed, unafraid, naughty side of yourself,” adding:
“It’s meant to be a reflection of that naughty, cheeky, almost the devil on your shoulder or that part of me that says, like, ‘Just do it, just go, just have fun, go out with your friends that night, double text the guy. It’s about embracing the duality of yourself.”
Iggy also revealed the scent has been in the works for a year. More photos after the jump.
Azalea, adored for her glam makeup looks on Instagram, continued: “My approach was a little unique in that way, and I didn’t realize that until I spoke to the perfumer. I suppose I kind of went backward, but for me, that made sense, because I wanted to develop a world of escapism.”
Iggy continues to make headlines elsewhere with 2021-released “Sip It” and “Brazil” tracks, also for recently celebrating 2020-born son Onyx‘s first birthday. If you missed Iggy revealing her large body part, just scroll.