Conor McGregor Gains Rare Business Support Amid Civil Case Controversy

Conor McGregor is finding solace in a rare win amidst the storm of setbacks he has faced.

Despite losing key business partnerships and seeing his beer pulled from Irish pubs earlier this month, the MMA star has gained unexpected support in one of his business endeavors.

The turmoil began when an eight-person jury found Conor McGregor liable in a civil sexual assault case brought against him by Nikita Hand. 

McGregor's star power in the business world may have dimmed, but not every endorsement deal is pulling the plug on him.

While the Irishman has long been a magnet for brand partnerships, one of his key collaborators, Swedish fitness brand Boxbollen, has pledged to stand by him despite his recent legal troubles. 

Jacob Eriksson, co-founder of Boxbollen, affirmed the company's commitment to McGregor, emphasizing their shared mission of promoting active lifestyles. 

"At Boxbollen, our mission is to inspire healthier, more active lifestyles. Conor McGregor has been a significant partner in promoting the importance of movement, fitness, and overall well-being," Eriksson told TMZ.

While acknowledging the seriousness of the allegations, Eriksson made it clear that the partnership would continue, citing McGregor's dedication to health and fitness initiatives.

The decision offers a rare win for McGregor, whose reputation has taken a hit as the fallout from the jury's verdict impacted his alcohol business deal. 

The Blast highlighted that JD Wetherspoon, a prominent pub chain, removed McGregor's Forged Irish Stout from all seven of its locations in Ireland. In a statement, Wetherspoon confirmed the move, saying:

"Wetherspoon has taken the decision to remove the product, Forged Stout, in its pubs in ROI." 

The company also refrained from elaborating on the reasons behind the decision. This marks a substantial financial setback for the star, who was mandated to pay Hand €248,603.60 in damages.

McGregor's professional partnerships continue to unravel as game developer IO Interactive also severed ties with the former UFC champion.

The Blast reported that McGregor, who had lent his voice to the character The Disruptor in the popular "Hitman" series, was dropped following his civil sexual assault case.

The company announced they would eliminate all content featuring the father-of-four from their platforms.

"In light of the recent court ruling regarding Conor McGregor, IO Interactive has made the decision to cease its collaboration with the athlete, effective immediately," the company stated. "We take this matter very seriously and cannot ignore its implications."

They also noted that the removal of McGregor's likeness and voice would begin immediately. 

McGregor's image continues to fade—literally. In another hit to his person, a prominent mural of the 38-year-old at a gym in Galway, Ireland, was painted over.

The mural, which had adorned the gym's entrance wall since 2017, captured the embattled athlete's iconic scream following his legendary 13-second knockout of Jose Aldo at UFC 194. 

It celebrated one of the brightest moments of McGregor's career when he claimed the featherweight title in historic fashion. In the viral video, several young men were seen painting over the mural with cans of white paint and brushes. 

The footage was shared online with the caption, "The double champ does, in fact, not do what he wants," a tongue-in-cheek jab at McGregor's famous words.

McGregor may have seen his businesses slip away, but it is clear he will not be losing the unwavering support of his fiancée, Dee Devlin, based on her fiery statements defending him.

In a series of scathing Instagram stories, Devlin called out Nikita Hand, the woman accusing McGregor of sexual assault, for alleged hypocrisy and dishonesty.

The Blast highlighted the mother-of-four's claims that Hand, despite having a partner and child, sent McGregor suggestive messages and photos. 

"This woman claims to know me, yet still went ahead and sent messages and pictures of herself over and over to my man? Really?" Devlin wrote. She also criticized Hand's behavior, accusing her of neglecting her responsibilities during a "3 day bender."

Devlin further asserted that surveillance footage contradicts Hand's allegations, claiming it shows her acting inappropriately in an elevator. "To me it looks like you're the one sexually assaulting in the lift," she stated.

Reflecting on her relationship, Devlin praised her and McGregor's resilience, declaring, "They without sin cast the first stone."