Snoop Dogg Blazes New Trail With First Cannabis Store: S.W.E.D.

He smokes weed every day, and now you can too, Snoop-style, if you’re in the Los Angeles area!

Global icon Snoop Dogg is entering a new chapter with his first licensed cannabis store in Los Angeles. The store, conveniently located near LAX Airport, is positioned as a new cultural hub offering top-tier premium products and services while celebrating Snoop’s most memorable moments in music and beyond.

The new store, S.W.E.D., which stands for Snoop’s well-known phrase, “Smoke Weed Every Day,” boasts premium cannabis products, graffitied walls, the iconic wooden Death Row Records chair, and more!

Just ahead of his highly anticipated appearance as NBCUniversal’s “Special Correspondent” for the Paris 2024 Olympic Games, Snoop is embarking on a new journey as he opens his first licensed cannabis store located between LAX Airport and SoFi Stadium. The new location will prove to be a cultural hub with top-shelf premium products and services.

S.W.E.D. isn’t just for the cannabis connoisseur. The store combines cannabis with pop culture for a unique experience in Snoop’s world. There is an area dedicated to the Doggy-Style album, a smoke-proof DJ booth where Snoop will be able to smoke in-store while spinning his music, iconic memorabilia such as the famous wooden Death Row Records chair, Snoop’s hand-written sayings graffitied on the walls and much more.

And this is just the beginning for the rap legend. He will also be opening a S.W.E.D. coffee shop in the heart of Amsterdam, Netherlands in August 2024.

The Blast was invited to attend the grand opening of S.W.E.D. to experience how lit it is for ourselves - lit doesn't even cover it!

As we arrived onsite, people started to fill the space and cellphone cameras were out in full force to capture the colorful cannabis displays and huge lively murals covering the walls.

Snoop Dogg, Death Row Records, and even a few special guests are all set to make an appearance tonight.

Snoop's music pumped through the speakers as everyone waited with bated breathe for the D.O. Double G himself to make his highly anticipated entrance!

While we're waiting in the wings for him, keep reading for more information on this dope new spot.

Snoop owning a cannabis store should come as no surprise to anyone. He’s been a longtime connoisseur and after acquiring Death Row Records in late 2022, launched his own cannabis brand.

“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant SnoopDeath Row Records brand, which has immense untapped future value,” Snoop told NPR at the time.

“It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me.” 

Not long after, the label officially launched its own cannabis brand. According to AFROTECH, a press release revealed that in January 2023 the first drop would happen. 

Not long after the grand opening event for S.W.E.D., Snoop will be off to Paris to cover the Olympic Games for NBC. With weed not legal in France, will that be a thorn in the rapper’s side?

“Trust me, I’m a very legal guy. I plan on going out there and doing NBC Olympic work,” he told Time magazine. "Being clean as a book, clean as the athletes. They can test me if they want to. I’m going out there doing what I’m supposed to be doing to make sure I bring home the gold. Which is me.” 

When asked about his love for the Olympics, Snoop explained that when he was a child, the family only had one TV and the Olympics would “take over the whole house.” 

“There was only one TV in the house, so whatever one member of the family was watching, we were all forced to watch it. The Olympics was big because it would take over the whole house whenever it would come on,” he said.

“And it’s special cause you’re seeing athletes for the first time in three, four years and they’re representing the country. So that meant a lot, watching it as a kid.”