Beyoncé In Unbuttoned Shirt Shows Off Her 'Levii's Jeans'
By Evie Scott on April 17, 2024 at 10:00 AM EDT
Beyoncé is ramping up the Act II: Cowboy Carter action on her Instagram as she shows off a double denim look in a new video. Posting to her Instagram last night, the former Destiny's Child singer flaunted her sizzling curves in an unbuttoned denim shirt and belted jeans look, even dropping it low as she promoted the "LEVII'S JEANS" track she recently released. The beats, featuring Post Malone, have already seen denim brand Levi's stock shoot up 20%. This video added to the hype as the world loses its mind over Queen Bey's 2024 country album.
Queen Bey Goes 'Levii's Jeans'
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Scroll for the video. Looking sassy as she flaunted her jaw-dropping figure in a medium-blue denim shirt with plenty of buttons undone, Beyoncé drew the eye from her eye-popping cleavage to her snatched waistline as she strutted around a pool deck while rocking jeans, plus an open, checkered coat in pale blue and white.
Looking coordinated from head to toe as she injected major Western energy into her outfit via a blue cowboy hat, the Grammy winner showcased the icy-blonde locks she's been rocking for her latest album, one already topping charts and breaking records.
See More Photos Below!
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Also sharing close-up glam moments as her makeup was applied, Bey chopped up her footage between shoot and BTS, also returning backed by denim fabrics. No caption was offered, although the queen of R&B did add her "LEVII'S JEANS" track as the accompanying music. "Girl, you really outside. Where you be at? I’m finna come over there," one fan replied. "This song. On repeat. Every day," a diehard fan replied.
The post has topped 600,000 likes in under five hours. Beyoncé's album comes with 27 tracks and follows her pandemic Renaissance one, although nobody expected country beats from her. Also featured on the EP are stars including Miley Cyrus, Dolly Parton, and Willie Nelson. The smash-hit "TEXAS HOLD 'EM" single has already become an unofficial anthem for April 2024, closely followed by "16 CARRIAGES," also released as a single.
Sales Of Levi's Go Up
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Just this week, CNNconfirmed that visits to iconic brand Levi's have increased 20% since Bey's release. “Denim is having a moment and the Levi’s brand is having a powerful moment around the world,” Levi’s CEO Michelle Gass stated “I don’t think there’s any better evidence or proof point than having someone like Beyoncé, who is a culture shaper, to actually name a song after us.”
Meanwhile, Cowboycore has basically become a fashion trend overnight, with The Blast photos documenting endless celebrities rocking cowboy hats and boots at this year's Coachella music festival.
Album 'Five Years In The Making'
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Beyoncé has opened up about her smash-hit album.
"This album has been over five years in the making. It was born out of an experience that I had years ago where I did not feel welcomed…and it was very clear that I wasn’t. But, because of that experience, I did a deeper dive into the history of Country music and studied our rich musical archive," she wrote on Instagram on March 19.