Kaia Gerber Is the New Cindy Crawford

There's a Cindy Crawford look-a-like shopping the streets of NYC ... but it all makes sense because it's her daughter.

MEGA

Kaia Gerber is taking the whole doppelganger thing to a new level by repping the company that helped make her supermodel Mommy a household name.

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The 16-year-old is also following in her mom's footsteps and heading right down the runway. Kaia's hitting a major model milestone this week walking at NYFW. Plus, she's already the face of Marc Jacobs Beauty.