Kendall Jenner In Only Bikini Bottoms Encourages Poolside Drinking

Kendall Jenner wants everyone drinking poolside, but it's gotta be her 818 tequila. The supermodel, 28, continues to prove the world's best brand ambassador for the liquor brand she founded in 2021, and that means plenty of Instagram action. In April of last year, Kendall ushered in a Hot Girl Summer as she posed fully topless and in only a tiny pair of swimwear briefs by her pool. Showing off her jaw-dropping figure, the sister to Kylie Jenner flaunted her toned abs and a little chest, also heavily promoting all things 818.

Scroll for the photo. Kendall posed from a poolside terrace and hiding her face, but not her body.

The Alo Yoga partner dropped jaws with her Amazonian frame as she modeled a blue pair of bikini bottoms and absolutely nothing up top. Posing under a shading parasol and looking over her shoulder towards a still pool and greenery, Kendall wrapped one arm around her chest as she protected her modesty, but fans still saw her fabulous curves. Jenner also flashed her long legs and teeny waist as she held a bottle of 818 tequila and drove fans to swipe.

Kendall then shared three massive pool floaties spelling out "818" in pink before sharing both a box of her merchandise and an Airstream promoting the brand. In a caption that got right to the point, Kendall wrote: "@drink818 by the pool." Fans have left the Hulu star over 8 million likes.

Kendall has been sprinkling her IG feed with swimwear snaps throughout 2023, delighting her 294 million followers and often throwing in a little promo. There was also a mention of 818 back in July as Kendall stunned in a string bikini while lying on her side and shouting out both a food and a drink.

Sizzling in a high-waisted bikini in stripes as she lay backed by water, Kendall sent out a gorgeous smile in her summer share, writing: "Peanuts and beer." No tag appeared, although a mug in a swipe right did come with the 818 logo. "The best combo," one fan replied. Meanwhile, mom Kris Jenner dropped tons of heart-eye emoji for her model daughter.

Kendall was the last of her sisters to launch her own brand. 818 has taken off and is now available in multiple countries outside of the U.S.

“I started this process five years ago and I had a ton to learn then and still have a ton to learn now,” Kendall told Rolling Stone last year. “But I feel so frickin’ lucky that I have these people that have guided me through this process, both publicly and privately. And even though we had some challenges, we’ve come through and we’re having a great time.”