Kim Kardashian's SKIMS Men Reportedly Making Bank After Launch

The launch of Kim Kardashian's latest venture has garnered more traction than originally expected, reportedly bringing in a few million dollars per minute since its launch.

This comes just days after Kardashian unveiled the collection with an 'All-Star' campaign featuring iconic athletes, including American footballer Nick Bosa, Brazilian soccer player Neymar Jr, and Canadian basketballer Shai Gilgeous-Alexander. 

The Skims Men's line seems to be living up to its hype about superior fit and soft feel, pulling in a truckload of customers in the first few hours of its launch. Sources with inside knowledge claim that it marked the biggest day of sales for Skims since the brand's initial launch in September 2019.

In fact, it was shared that the collection, which includes boxer briefs, tanks, T-shirts, and sports leggings for men, set new records for website traffic with 25,000 orders placed within the first five minutes of launching.

The impressive numbers definitely have something to do with the three men who modeled items from the collection earlier this week. You'd recall that the athletes, especially Bosa, quickly became the talk of the internet after Kardashian shared shirtless images and videos of him in briefs.

The National Football League star quickly climbed the trend table on social media platform, X, landing the number 16 spot overall. Similarly, Skims also topped the trend table at the ninth position, TMZ reported.

The brand had initially explored unisex options with the "Boyfriend Collection" launched in December 2020. However, both Kardashian and her co-founder, Jens Grede, have consistently been surprised by the number of men who have shown a strong desire for Skims products of their own.

Speaking on these men, who were often introduced to the brand by the women in their lives, the former E! star told GQ, "We've never had a bigger request than to launch men's." With that, "The Kardashians" star affirmed the notion that the brand already had male customers who would hear about Skims from their girlfriends, wives, or loved ones.

Chiming in, Grede, who is Skims's CEO and has been involved in overseeing various ventures, including the denim company Frame and e-retail platform Mr. Porter, among others, provided some technical insights.

He notes, "Twenty percent of our traffic, and 10% of our customers, are already men. That means we've had 50 million men coming to the site over the last few months." Additionally, he humorously expressed, "For me personally, I wanted more stuff to wear. I was running a bit dry with my one T-shirt."

As for why she opted for athletes for the Skims Men's campaign, Kim Kardashian disclosed that it was borne from "experiencing sports" with her children — North, Saint, Chicago, and Psalm.

"Having it be a part of our daily life with my daughter who loves basketball, my son [who] plays American football and soccer. Having someone from each sport, and me traveling the world to go to these soccer games with my son and all of his friends—getting some of their idols in the campaign is like a 'pinch me' moment," the 43-year-old elaborated.

With Skims Men's already raking in the big bucks, one can only imagine how much the brand would be worth at its next funding round. The company is said to have raised an estimated $4 billion dollars during its last funding round, which happened earlier this year.

The amount is not exactly shocking as investors were naturally attracted to the company when it sought to raise funds, thanks to Skims experiencing remarkable growth and a broad fan base. 

The funding round, spearheaded by asset manager Wellington Management, included participation from existing backers, such as Imaginary Ventures and D1 Capital Partners, as well as notable firms like Greenoaks Capital Partners.

Michael Carmen, co-head of private investments at Wellington Management, said at the time, "Skims has maintained unprecedented momentum since the brand's inception. We're thrilled to partner with the brand to support it through this pivotal growth stage."