Heidi Klum and daughter Leni star in Intimissimi lingerie campaign

Leni Klum In See-Through Dress Teams Up With Heidi Klum For New Lingerie Ad

Home / Stars / Leni Klum In See-Through Dress Teams Up With Heidi Klum For New Lingerie Ad

By Kristin Myers on October 6, 2023 at 6:30 PM EDT

Model Heidi Klum and her daughter, Leni Klum, are teaming up for another new Intimissimi lingerie brand.

The mother-and-daughter duo have modeled for the Italian lingerie brand for over a year now and although the two have faced backlash for their ads, it didn't stop them from being splashed across billboards in Germany to promote their new undergarments collection.

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Leni Klum Rocks A See-Through Dress For A New Lingerie Ad With Mom Heidi Klum

On Friday morning, the “America’s Got Talent” judge took to Instagram to share a video of her and her daughter posing for yet another Intimissimi ad. The two appear to give each other an air kiss as they sit in chairs holding hands in front of a backdrop that reads “Heidi & Leni Klum for Intimissimi. The art of Italian lingerie.”

In the video, they are both wearing their long blonde hair in loose waves over their shoulders. Heidi is wearing a long-sleeve pink dress that is sheer and falls to her upper thighs. She paired the look with open-toe pink sandals to show off her pedicure.

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Leni Klum in lingerie
Instagram Stories | Leni Klum
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The 19-year-old college student wore a sleeveless black dress that was a bit more see-through as she showed off a black Intimissimi bra underneath the sheer material. She paired the look with knee-high black boots.

In the caption, Heidi tagged Intimissimi’s Instagram page before writing “We love you” along with a red heart emoji. Leni did not share the video on her Instagram page but she did share a few snapshots and videos of her posing in lingerie on her Instagram Stories.

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Leni Klum in lingerie
Instagram Stories | Leni Klum
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In one post, she is wearing a purple lingerie set that looks like a nightgown. In another video, she is holding her camera up in front of her face and brushing her short brown hair out of her face while she poses in a two-piece black lingerie set.

Some of her followers speculated that her video was photoshopped, or at least filtered, as it appears that her belly button is missing in the video.

Heidi Klum Shares Footage Of The Whole Family!

It seems that the whole family got together for the latest Intimissimi shoot, as Heidi posted a video that contained both her mother and her daughter. “Celebrating all generations of women with @intimissimiofficial,” she wrote in the caption.

In a previous interview with the Daily Mail, Heidi revealed that she and her mother, Erna, liked to belly dance together while she was growing up. “It was a very big thing in Germany. It was definitely a mom thing,” she said.

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“Not so much kids, but I guess because my mom really didn’t have, we didn’t have a nanny or someone, so a lot of times she brought me along and I started belly dancing with my mom in the class,” she continued. “But I love dancing. I did all tap dancing, ballroom dancing, jazz dancing, everything. Yeah. So, I did belly dancing with my mom.”

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In another video to promote their campaign, the mother and daughter duo linked hands as they walked out together wearing the same outfits that they wore earlier. Heidi tagged the brand in the caption, adding a celebratory emoji and a red heart emoji. Even though she usually disables comments on her Instagram page, she left comments on this post.

“Mother & Daughter looking [four fire emojis],” one fan commented. “Priceless moments,” another follower wrote. “You two are so good together,” a third fan chimed in. “Leni looks so much like Heidi,” another follower shared. “Beautiful mother and gorgeous daughter,” another fan chimed in.

Heidi Klum and daughter Leni star in Intimissimi lingerie campaign
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Unfortunately, not everyone felt that Leni Klum has what it takes to follow in her mother’s footsteps. “Love Heidi!! She’s one of the most gorgeous supermodels ever. Her daughter meets none of the criteria it takes to be a model. None. She’s only walking the runway because of who her mom is,” one user commented.

"So true. She is a nice girl, but I wonder if her mum was not Heidi would she received any model contracts?" another follower asked. "Plus don't forget that these nepo babies take work from gifted young models who don't have such superstar parents." Fortunately, most of the comments on her Instagram post were positive despite previous backlash.

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