Tarek El Moussa Talks Hands On Approach To Family Business Venture

Tarek El Moussa continues his unstoppable momentum.

The HGTV star is a veteran in the real estate world with years of house flipping and TV success under his belt. In a current update, he is now shifting his focus to a new family business venture, embracing a hands-on role. 

Taking to his Instagram page, the reality TV star shared pictures of himself and his wife, Heather Rae, sporting matching black outfits, sporty shoes, and safety hair nets. The pair smiled happily at the camera, with the blonde beauty wrapping her arms around Tarek's waist. 

Standing in what looked like a production warehouse, the couple took on a more serious persona as they presumably discussed the production process. In a fun end to their excursion, the pair showed off their humorous sides in the last image as they posed with two bottles from their home fragrance line. Alongside the pictures, Tarek revealed:

"Just a few months ago, @theheatherraeelmoussa and I launched @homebythem."

The "Entertainment Tonight" guest star shared that they had discussed the idea for years and were thrilled to witness the positive response to their products. The father-of-three noted that the duo "genuinely care about each product, especially its process." The "Flip or Flop" co-host further stated: 

"It's been a priority for us to be hands-on with everything… from the concept, design, fragrance, & how it's made. And we especially care what you all think! So tell me, what scents and products would you like to see added to the collection next? 👀."

As expected, the suggestions flowed in from enthusiastic fans: "Perhaps a seasonal holiday edition that includes peppermint and/or an evergreen scent." One supporter expressed, "Please not pine or pumpkin more like a soft sage or sandalwood scents."

Heartfelt congratulations echoed as another netizen applauded, "👏❤️nice! Congratulations on the new biz! 🍾🎊," while someone else chimed in with, "Congrats on the project. 👏." 

Because of how much the El Moussas share with their followers, it was no surprise when the business-oriented couple brought them along on a tour of their production factory. To illustrate their commitment, Heather posted a video showcasing the duo donning matching all-black outfits and protective gear inside the processing plant. 

In the video, Tarek acknowledged their line's launch before asking his wife, "What are we doing here?" The "Selling Sunset" star replied, detailing their purpose: observing the entire process, from its inception and progress to packaging and shipping.

The "Brother vs. Brother" judge mentioned their desire for a "boutique feel" in their products, sharing that they would "only be putting things on our site that we love." Continuing their inspection, they interacted with their staff and even shared affectionate moments. 

Drawing from a rich well of experience and a booming path in the real estate industry, the former model took a significant step in her career by launching her own company. 

On her Instagram, the "Love in the Time of Monsters" actress posted a video chronicling her journey and emphasizing the importance of real estate investment, especially for women. Donning a light blue shirt with prominent gold buttons, the reality TV star began by recounting her entry into the real estate world. She stated:

"So I don't know if you guys know my story, but I had to work really hard to get to where I am today. I moved out to LA at a young age, and I studied hard to get into real estate." 

The mother-of-one continued, "So fast forward to my life today. I've sold multiple million-dollar homes. I have my businesses, and I've invested in multiple properties." 

She then revealed the inception of her company, HEM Capital, aimed at motivating and empowering women to venture into real estate, enabling them to build their financial success.

Heather openly discussed her early career challenges in the caption, noting, "As a woman in this industry, I felt I needed to work harder and prove myself. I made sure I took every opportunity that came to me, which is why I feel it is so important to help create opportunities for other women! We're in this together!! 💗 Who's with me? link in bio!"