Twitter’s CEO, Elon Musk, surprised users after announcing a significant logo makeover, replacing the bird design with a bold “X” to align with the company’s new name, X Corp. The rebranding is part of Musk’s vision to develop a “super app” akin to China’s WeChat.
Users had mixed reactions, with some criticizing the decision and questioning its impact on brand recognition. The changes coincide with a decline in advertising revenue since Musk’s takeover, and the platform faces significant debt.
Keep on reading to learn more.
Elon Musk Reveals Plans To Change Twitter Logo
Musk surprised Twitter users by announcing a significant makeover for the social media platform. In a series of posts early Sunday morning, Musk revealed his plan to replace Twitter’s famous bird logo with a bold “X.”
And soon we shall bid adieu to the twitter brand and, gradually, all the birds
— Elon Musk (@elonmusk) July 23, 2023
In his tweet, he wrote, “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.” In a second Tweet, the billionaire added, “If a good enough X logo is posted, we’ll go live tomorrow.”
Since Musk assumed control of Twitter in October 2022, the social media platform has undergone several notable transformations. One of the significant changes includes rebranding the company as X Corp, aligning with Musk’s vision to develop a “super app” similar to China’s WeChat.
Users React To Proposed Twitter Logo Change
Following the proposed logo change announcement, Twitter users shared their diverse opinions. One person called the decision a “horrible, shortsighted business decision.”
Another critic questioned Musk’s wisdom, calling him “clueless” for risking the brand’s cultural significance. “How is the richest man in the world so clueless that he’s ready to destroy a brand with cultural weight? It’s like Coca-Cola one day adopting “S” as its name,” they questioned.
A third user pointed out the risk of discarding 17 years of brand awareness and questioned the practicality of searching for “X,” stating, “You gotta be foolish to throw away all the brand awareness you’ve built up in the past 17 years just because you can. Even people who aren’t on Twitter know what Twitter is… Good luck searching for “X,” too. A lot of search algorithms use trigrams (3-letter tokens).”
One user humorously expressed concern about wasted blue frosting for Twitter-themed cupcakes. They said, “Can you wait a bit first since I was going to bake some Twitter-themed cupcakes this weekend, but I didn’t end up having the time to get the ingredients yet and so I might have to do it next week, but I won’t bother if the brand is gone and all the blue frosting will go to waste.”
Elon Musk Sets Tweet And DM Limitations
Earlier this month, Musk announced new restrictions on Twitter usage. Verified accounts will be limited to reading 6,000 posts per day, while unverified reports will have a limit of 600 posts per day.
In a tweet, Musk described the measures as temporary, implemented to counter data pillaging that adversely affected normal users’ experience on the platform. “We were getting data pillaged so much that it was degrading service for normal users!” he explained.
Additionally, Twitter changed its Direct Messaging settings last week to give paying users the ability to only allow messages from other verified users as an effort to combat spam. The social network is now also introducing a daily limit on the number of DMs unverified users can send.
Twitter’s Advertising Revenue Plummets Post-Elon Musk
According to BBC News, since Musk acquired Twitter for $44 billion in October, the social media platform has experienced a significant decline in advertising revenue, losing almost half of its earnings.
The Tesla CEO expressed disappointment in the expected sales increase for June, although he mentioned a “more promising” outlook for July. In a tweet, he explained, “Need to reach positive cash flow before we have the luxury of anything else.”
However, Twitter is currently burdened with a heavy debt load, and its cash flow remains negative. Musk did not specify a timeframe for the 50% drop in ad revenue.
Investment director Lucy Coutts believes Musk has the potential to turn Twitter around, but it may require more time. “But unfortunately, he has got $13bn of debt to pay by the end of July, so we may see more pressure on the shares in Tesla if he has to sell more of his stake in that company,” she noted.