Grimace Is Being Framed! McDonald's Responds To Popular TikTok Trend!

Everyone's framing poor Grimace, and during his birthday celebration, nonetheless.

The wildly popular Grimace Shake TikTok trend has many trying out the limited time purple shake at McDonald's and then "dying" tragically. Videos are horror-filled, dramatic, and getting millions of views.

So just what does McDonald's think about all this interesting attention? They finally broke their silence on their retro character's unfortunate circumstances.

It's Grimace's birthday and to celebrate the fast-food giant created a special shake for the occasion. It's purple and many are confused on what flavor it actually is. TikTokers have been "dying" to try the new shake and sharing videos on the social media app that are similar to mini horror films that frame the well-known fast food character.

With so many videos using the hashtag #GrimaceShake, and more than 600 million views so far, it's hard for the fast-food chain to not see what's going on. They recently took to Instagram to announce that they see it all.

Many of McDonald's social media followers left their comments about the trend.

"Look at me grimace. Look me in the eyes and tell me you don’t see it," one follower wrote. Another added, "Grimace please let me out of the basement."

The game Uno left the hilarious comment, "We couldn't tell from your poker face 😉," and TGI Friday's wrote, "The only thing worse than being blind is having sight but no vision."

One person pointed out the upside to the trend saying, "Y’all don’t even need a marketing team when people are crazy enough to make it trend themselves."

The trend seems to have been started by TikToker @thefrazmaz. His video, shared on June 13, has received more than 3 million views.

"The first victim of the grimace shake incident 😔," one person wrote in the comments. Another added, "Where it began…"

Many other videos quickly began to follow suit with the horror theme and purple deaths. TikToker @Ryancantcook shared a video that received more than 8.5 million views just a few days ago. His video includes a fight with a Grimace-looking character and making his own shake at home, but still ended in his untimely purple-filled death.

TikToker @ringodanyan even got the cat involved in the Grimace horror.

If you've never tried the shake, or you have and wonder just what flavor it is, Jordan Howlett, better known as Jordan the Stallion on TikTok, has information to share as the self-proclaimed president of the Fast-Food Secrets Club.

“As president of the Fast-Food Secrets Club, people have been asking me to figure out what flavor the Grimace milkshake is at McDonald’s,” he began his video. "People think that it’s just vanilla flavor, because when they taste it, they taste vanilla. However, other people taste berry. Now technically, it is both and wanna know why? It’s because of the fries."

Howlett explained that McDonald's sensory scientists' job is to "figure out how to enhance or suppress flavors due to the combinations." He said if you eat some fries before tasting the shake, the flavor will be more berry, and if you have the shake without the fries, it will be more vanilla.

One of Howlett's followers was confused asking, "So you’re telling me there are people that eat McDonald's, and a fry doesn’t immediately go into their mouth?"

Another follower wrote, "It’s so good!!! Vanilla. Then fry. Then it’s berry."