Hailie Jade Launched Her First Merchandise Line, 'Just A Little Shady'

Hailie Jade Scott Mathers has embarked on a new venture.

The "Just a Little Shady" podcast host has released her first merchandise line, so now her fans can sport some "Just a Little Shady" attire.

This week, Scott Mathers shared a "Get Ready With Me" video on TikTok announcing her new merchandise line and even made it live while filming her video.

"Get ready with me to launch my very first merch line," she said while doing her makeup. "I have been working on this for almost a year. I wanted to ensure that whatever we put out would not only be super comfortable and cute but could almost be worn as just a regular clothing line and not look just like merch."

She explained that to accomplish that thought, they went with a "tone-on-tone embroidery on this black pigment dyed set and another tan pigment dyed set."

It took a year because Scott Mathers went through several rounds of suppliers to try different products to be sure she was getting exactly what she was looking for.

"I'm also a raging perfectionist," she said. "So much so that I designed everything you're gonna see on the site, including the site itself."

Scott Mathers then explained that she has to press "go live" when it's time, and she wanted to do it with her followers watching.

She also included a random fun fact for her followers, explaining that when she was in college at MSU, she went to Parson's Design School online and studied design "for a second."

Many of her followers dropped into the comments to congratulate her and explain how excited they were about the new line.

"Omggg, I can't wait 🤩 I always wondered when a Merch will come out that doesn't look like it 💕 I honestly can't wait 🤩🤩🤩," one person wrote.

"🙌The dye combination is so unique & looks great, and the bet is so comfortable too, 🙏🙌" wrote another.

Scott Mathers shared an Instagram video showing some of the available merchandise, including sweatshirts, tees, hats, and joggers.

The website also lists a variety of stickers for $5 each. Other merchandise in the line ranges from $32.99 to $62.99.

The merchandise line shares the same name as the podcast launched in July last year. The podcast is co-hosted by her longtime friend, Brittany Ednie, and the two share life stories, pop culture, and more. And, of course, the name is a not-so-subtle reference to her famous father, Eminem.

Scott Mathers shared information about her first podcast just before it dropped, and her fans were excited for what's to come.

"The podcast name is everything," one person wrote. "I bet her dad is so proud… "just a little shady" like that is so cute," wrote another.