Chloe Veitch at the Love Is Blind s4 reunion

'Love Is Blind' Files Trademark For Various 'Love Is Wine' Products

Home / Entertainment / 'Love Is Blind' Files Trademark For Various 'Love Is Wine' Products

By Kristin Myers on May 15, 2023 at 2:00 PM EDT
Updated on May 15, 2023 at 2:03 PM EDT

It looks like Netflix is giving "Love Is Blind" fans something to "wine" about!

The popular dating show, which recently wrapped up its fourth season, has filed to trademark "Love Is Wine." Although it's possible that they're looking to make their own wine collection, given how the show is known for its signature gold wine goblets, their trademark application says it also wants to sell things like cake molds and tea infusers, just to name a few!

Article continues below advertisement

'Love Is Blind' Wants To Make Their Own 'Love Is Wine' Brand of Cocktails, Cake Molds... and Pizza Kits?

Vanessa Lachey, Nick Lachey, and the Love Is Blind season 4 cast
Instagram | Vanessa Lachey

According to the trademark application, obtained by TMZ, Netflix is looking to secure the rights to "Love Is Wine" and stamp the trademark on various products. It looks like the streamer is trying to create a whole merchandise chain for "Love Is Blind" themed parties, as they want to put the trademark on multiple items, according to the application.

They want to put the phrase on "cake molds, glassware, napkin holders, plates, tea infusers, flasks, and several types of drinking glasses." Of course, they are also looking to use it on "wines and spirits, cocktail mixes, and even prepared cocktails."

Article continues below advertisement
Chloe Veitch at the Love Is Blind s4 reunion
Instagram | Chloe Veitch
Article continues below advertisement

But that's not the only thing that they are looking to put their trademark on. They also are trying to make their own line of "Love Is Wine" "bakery goods, snacks, frozen treats, pizza kits, chips, and salads." There is also the mention that they want to make their own brand of table salt!

The show has been skyrocketing in popularity, with various spin-offs taking place in countries like Japan and Brazil. Although it's unclear when season 5 will drop, some fans still have a bad taste left in their mouth from the "Love Is Blind" season 4 reunion, which was supposed to be live. Instead, many fans received errors trying to tune in and had to wait for the pre-recorded special to drop the following day.

Article continues below advertisement

Blockbuster Trolls Netflix Over Botched 'Love Is Blind' Season 4 Reunion 'Live' Event

Blockbuster trolls Netflix over Love Is Blind live
Twitter

As The Blast previously reported, Netflix had several technical issues with the "live" aspect of the "Love Is Blind" season 4 premiere. In one tweet on April 16, the day the reunion was supposed to air, Netflix tweeted, "Love is ... late. #LoveIsBlindLIVE Will be on in 15 minutes!"

Many brands gave snarky responses, but fans couldn't help but notice one from Blockbuster, which commented:  "Remember renting vhs’ from us. You could start it on time no problem… This is what we get."

Article continues below advertisement

That being said, it took a lot longer than fifteen minutes to resolve the tech issues, and Netflix deleted the tweet shortly after posting. Still, that didn't stop Redbox from offering "solidarity" with Blockbuster as the world watched in real-time as Netflix tried to overcome its technical gaffe.

Although Netflix never gave fans a reason as to why the "live" part of the reunion never happened - some speculated that there were just too many people tuning in at once - the streamer did take to Twitter to say that they were "incredibly sorry" that the reunion did not go as they had planned.

Article continues below advertisement

About an hour and a half after the live reunion was expected to start, Netflix issued an apology on social media. "To everyone who stayed up late, woke up early, gave up their Sunday afternoon," they wrote, adding, "we are incredibly sorry that the Love is Blind Live Reunion did not turn out as we had planned."

"We're filming it now and we'll have it on Netflix as soon as humanly possible. Again, thank you and sorry," they concluded. Strangely enough, some users who tuned in took to the comments to say they were able to watch the full reunion on Sunday night, while others claimed that they were booted halfway through. Others said they couldn't get in at all.

The recorded version of the "Love Is Blind" season 4 reunion is now available to stream on Netflix.

Article continues below advertisement