Liquid Death and Travis Barker have released their collaboration, an Enema collectible kit. The Blink-182 drummer filmed an ad for the new collab where he joked that the product was his secret to success.
The brand put out a disclaimer that the Enema kit isn’t for actual use and is just a “collectible adult art piece.” Fans reacted to the TikTok post of Barker’s ad and expressed surprise at the unexpected collaboration.
Barker’s campaign comes shortly after Blink-182 had a reunion show at the recent Coachella music festival. During their set, the band members played their hits, a new single, and a cover of “No Scrubs.”
Read on to find out more.
Travis Barker Collaborates With Liquid Death
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Travis Barker and Liquid Death have unveiled their new collaboration, an Enema of the State Collectible Kit. The kit is now available at $182 and contains one can of Liquid Death Mountain Water and a black Enema bulb piece.
Each can in the collection is signed by Barker, and the bulb has the words “Travis Barker” and “Liquid Death” printed on it. The drummer also filmed an ad for the campaign, which shows him lying down with his lower body blurred out.
In the video, Barker says, “What’s my secret? How did I marry the woman of my dreams? How have I had such a successful career in music? I use Liquid Death Mountain Water in my [bleep].” He claimed that the kit has helped him “turn my dreams into reality.”
The Enema Product Isn’t For Actual Use
Liquid Death named the Enema kit after Blink-182s 1999 hit album, “Enema of the State.” Despite looking like a normal Enema, the brand put out a disclaimer that the kit isn’t for actual use. On the official website for Liquid Death, the collection is described as a “limited edition collectible adult art piece” and isn’t actually a “real medical device.”
It read, “Enema of the State should never be placed in or near your butthole without consulting a doctor first. Also, you should not place it in or near your friend’s butthole without consulting them or their doctor first.” So, it’s pretty clear that Barker’s comment that he uses the product was all a joke and in good fun.
Fans React To Travis Barker’s Campaign
Liquid Death posted the official video of their campaign with Barker on their official TikTok page. They captioned it, “Turn your dreams into reality with the #LiquidDeath x @travisbarker Enema of the State Collectible Enema kit.”
The video quickly went viral on the social media platform, with many fans expressing their surprise at the unexpected collaboration. The post currently has over 200k views, 22k likes, and hundreds of comments.
One fan commented, “This is the only ad on TikTok I’ve ever watched all the way through. Brilliant!” Another wrote, “I’m shocked this is real.” A third comment read, “Their marketing team deserves the biggest raise. Amazing.”
“I’m so dead. That’s actually good marketing. They knew what they were doing,” Another delighted fan wrote.
Blink-182 Recently Had A Reunion Show
The Enema collaboration comes shortly after Blink-182 had a reunion show during the recent Coachella Music Festival. Barker was joined by Tom DeLonge and Mark Hoppus to headline the famous music festival in place of Frank Ocean. Ocean had suffered an injury, which forced him to drop out after just one performance.
For the first time in almost a decade, the original trio of Blink-182 were reunited on stage. Their set lasted about 50 minutes and was filled with several of the band’s greatest hits. They also played a new single, “Edging,” and a mash-up of multiple of their songs.
They closed the show with a performance of their song, “Dammit,” mixed in with a cover of TLC’s hit song, “No Scrubs,” with DeLonge singing the lyrics along with the crowd. Their Coachella performance was confirmed to fans just a day before the festival, with references to their 2001 album on some social media posts.
