Tarek & Heather Rae El Moussa Unveil Inspiration Behind New Business Venture

Tarek & Heather Rae El Moussa are making the most of their passion for business as they explore the world of hand soaps and scented candles.

Over the years, the couple has shown their commitment to being business moguls. Last month, the duo apprised fans of the launch of two fragranced candles and a hand soap via their brand "Home By Them." In promoting their products, they have taken to social media to speak on what inspired them to adopt the new business venture.

With the release of their new house care products, lovers and business partners must market them to the right audience. One such way, it seems, is to familiarize the products with the intended market niche, perhaps, why the entrepreneurs thought it best to keep the product's momentum.

The reality stars made a joint promotional clip of their products, giving their millions of followers a better understanding of why they curated the brand. The short video, set to a smooth tune, showed the sweethearts sitting in front of a grey table with a candle.

The mom of one rocked a flowing green gown and styled her blonde hair to perfection while her husband dressed in his signature black T-shirt and pants. During the video, Heather lit the candle, and the pair kissed.

In the caption, the brand owners began by expressing their commitment to making houses feel like homes adding that they wanted fans to experience coming home to a world of good candles and relaxation as it became part of their reality. The lengthy message partly read:

"When we come home from a long day or when we want to relax, one of the first things we do is light a candle- and that's what led us to our first product.Because to us, lighting a candle is more than just that. To us, it sets the tone or sets the mood in our house. We love coming home to an amazing smelling house and it's something we use every single day... and there's a lot more where that came from."

Ending the message, the "Home By Tarek and Heather" owners notified fans that they only release products that mean a lot to them. "All of the products that we've released or what we plan to release are inspired by the things that we genuinely love and use."

A few of their fans quickly penned their approval and excitement over the candles in the comment section. One person wrote, "Just ordered two candles! I can't wait!! ❤️.” Another user commented, "Smells good ❤️."

The TV personalities obviously put a lot of effort into their new home brand and are passionate about their fans' experiences. They even went as far as showing fans what goes into making the products.

Earlier this month, the "Selling Sunset" star shared a clip showing the two in the production factory inspecting their products and taking their fans behind the scenes. They matched in all-black outfits and personal protective equipment, including goggles.

As the video began, the actress explained that they were "watching their products being made from the beginning, middle, getting boxed up and shipped out." After which, the father of three acknowledged that they wanted their products to have a "boutique feel" and would only release things they genuinely loved.

The El Moussas are evidence that couples can find the right balance in love and business. Apart from their candles and hand wash launch, the couple works closely on their new show, "The Flipping El Moussas." When the show premiered, The Blast noted how the "Love in the Time of Monsters" actress dished out how she and her husband make a great team.

During a Q&A session with fans about the upcoming reality TV show, one person asked, "Favorite part of working with Tarek. When answering, the former model first expressed that it was similar to working with her "best friend" but went on to mention that it wasn't "all perfect & easy."  

She capped off the response by writing: "we both are VERY hands-on, so just being super detailed with everything and going all in with him is the best. He is the best working partner."