Kylie Jenner steps out in the rain to a friends birthday party at The Nice Guy Bar in West Hollywood CA

Kylie Jenner Gets Absolutely Destroyed Online For Promoting 'Kylash' Mascara With Blurry Pics

Home / Stars / Kylie Jenner Gets Absolutely Destroyed Online For Promoting 'Kylash' Mascara With Blurry Pics

By MLC on April 6, 2023 at 11:00 AM EDT

Kylie Jenner and her cosmetics can’t seem to catch a break.

The “self-made billionaire” is getting ready to launch her first-ever mascara line called “Kylash.”

You would think that with everything she’s done in the cosmetic industry by now, this would not be her first foray into mascara.

Alas, it is.

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Kylie's New "Kylash" Product Isn't Fooling Anyone!

Instagram / Kylie Jenner

She took to Instagram on Wednesday, April 5th, to do some last-minute promotion of “Kylash” and, let’s just say, she got absolutely obliterated online.

One promotional “Kylash” post features multiple photos of Kylie’s eyelashes and some of them are blurry.

This really pissed off her followers.

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Why Is She Promoting "Kylash" With Blurry Photos???

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“Why she add blurr though?? I wanna be able to zoom in,” one person commented.

“Why are we posting blurry pictures to sell mascara?” another agreed.

“What’s the point of advertising if the pictures are blurred,” one follower inquired.

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More comments like this came in and others asked her to show off how it works when eyelashes aren’t already lifted.

“WHYY advertise your product with blurry photos?!”

“Love but I want to see how well it works without a prior lash lift."

“Remove those lash extensions my dear.”

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Over on another promotional post, followers couldn’t believe their ears or eyes when Kylie said, “It’s really a one swipe wonder,” and continued to swipe mascara on repeatedly.

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Kylie Claims Its A "One Swipe Wonder" But Uses Multiple Swipes

“One swipe wonder” … Swipes 1,000” one person pointed out.

“Bro said one swipe and then proceeded to swipe for 10 minutes ?,” an unamused follower wrote.

“One swipe wonder then proceeds to continue to swipe,” pointed out yet another person.

Other comments included on the post were, “’It’s really a one swipe wonder’ swipes 10 times. Come on now girl ?” and “Bro we said one swipe and did like 60."

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Kylie has been working overtime on social media to gain back the one million followers she lost in February.

Earlier this year, Selena Gomez admitted she had a “girl crush” on Bella Hadid in a series of IG and TikTok videos.

In one video, the ‘Only Murders’ actress admitted she over laminated her eyebrows.

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Well, a few hours later, Kylie shared multiple photos and videos with her eyebrows on full display. She even shared a photo of her FaceTiming with Hailey Bieber, and both women seemed to be showing off their perfectly sculpted eyebrows.

TikTok theories began running like wildfire, and one in particular caught the attention of both Kylie and SelGo.

Kylie commented on the above video, “This is reaching. No shade towards selena ever and I didn’t see her eyebrow posts! U guys are making something out of nothing. This is silly.”

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Selena added, “Agreed @kyliejenner It’s all unnecessary. I’m a fan of Kylie”

While all seemed fine and dandy, the “Wizards of Waverly Place” actress decided to step away from posting on social media. She announced during a TikTok Live that she would be taking a step back from social media following the alleged “feud.”

"I’m gonna be taking a second from social media cause this is a little silly and I’m 30. I’m too old for this,” she said.

SelGo’s fans are certain Kylie shaded her and the Kylie Cosmetics creator has lost over half a million followers according to

Instagram indicated the total loss to be one million followers in total for the month with Kylie dropping from some 380 million to 379 million fans on the site.

Ironically enough, Selena recently surpassed Kylie as the most followed woman on Instagram and has reportedly gained eight million followers since the eyebrow drama.

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