Tarek & Heather Rae El Moussa Announce Launch Of Their New Business Venture
By Afouda Bamidele on March 23, 2023 at 11:30 PM EDT
Tarek & Heather Rae El Moussas are not playing with their bags this year!
Even though the lovely couple has not marked the three-month milestone with their newborn baby, they have shown their commitment to being business moguls. To that end, the lovebirds announced their latest venture through their home line in a joint statement shared via social media earlier this week. The news comes shortly after their reality series, "The Flipping El Moussas," began airing on HGTV.
Tarek & Heather Rae El Moussa Set To Launch Their Home Line After Years Of Planning
The El Moussas have another win to celebrate with the impending release of some products through their home line, they have announced. In a statement released by Heather — and supported by Tarek, fans got treated to some quality details about the upcoming business venture, including its official launch date.
The accompanying multimedia was led with a grayscale image of the couple standing side-by-side in what appeared like a kitchen. While Tarek was caught in a hand-washing motion, his wife was seen reaching for a soap bottle with her jewelry-studded left hand.
The model styled her hair with a big braid on one side, donning a figure-hugging dress that brought attention to the slight bump around her midriff. Her husband wore his signature black shirt, opting for one with a few buttons at the top.
The soap bottle Heather was reaching for was at the center of the short clip in the second slide, sporting the name "Santal Musk." The product was placed next to a candle, presumably lit by the matchstick in an unidentified person's hand.
A second video within the post showed more of the already lit candle, informing viewers that it came in two fragrances — Newport Beach and Los Angeles. In the caption, the mother-of-one partly penned:
"Ever since we started dating we would talk for hours on end about creating a home line that combined luxury and affordability and we both had such a strong vision for what that looked like (swipe & for a sneak peak of the products) - But like all good things... it takes time."
They eventually achieved their goal through Home By Tarek and Heather, starting with three products — two candles and a hand soap, which "is handcrafted, has been through multiple stages of development" and tested within the El Moussas' household to ensure "the quality is unlike anything out there."
Heather shed more light on the products, slated to launch on Friday, March 24, in another Instagram post alongside a collage of black-and-white photos she shared some hours ago. She explained that the Newport candle included the "sun-soaked smell of a lemon flower, amber, lush rose, tonka bean."
In contrast, the Los Angeles candle featured a "vibrant and unforgettable smell of vanilla, sandalwood, coconut water, and jasmine." As for the hand soap, the "Love in the Time of Machines" actress added that it is filled with a "luxurious plant-based formula that's vegan" and is "cruelty-free."
"Sooo clever with the name," one netizen applauded the El Moussas in the comment section. Another person gushed, "I absolutely love this!!!! You are such a beautiful person inside and out!! So happy for you," and a third expressed, "Looking so forward to this new line of products... beautiful!"
Despite fans' shock at Heather and Tarek's good news, it is worth noting that the former had hinted at making more business-minded moves in January. The Blast observed that the then-pregnant reality TV star had uploaded a picture of herself and her man on Instagram, showing off their excitement for the world to see.
"Birthing much more than a baby this year 😆 birthing a new TV show and a new company this year (which I shared a little BTS of last week!!!) and I think my face says it all," she effused in the caption.
The Flipping Pros Promise "Big Things" In Their New HGTV Series
Heather and Tarek promised to give viewers everything they expected — and more — in their reality show, "The Flipping El Moussas." As reported by The Blast, the real estate professionals released a joint update ahead of the project's premiere, along with a promo clip that showcased some scenes from it.
The ecstatic pair explained in the caption that their lives had gone through several high points in the "last 3 1/2 years," including them getting married, pregnant, and Heather joining "the family flipping business."
After announcing that the series would kick off on Thursday, March 2, the lovebirds told their fans to expect the unraveling of "big things." They concluded, "We're both so grateful to have made the Flipping El Moussas work around our busy family and filming schedules with both Selling Sunset and Flipping 101 🙌 so buckle up because there's definitely never a dull moment!"
The clip has been played over a million times and received almost 15k likes.