Rihanna is really getting her fans hyped up for her Super Bowl halftime show! She is also using the moment to cash in like crazy.
Rihanna Dropped New Merch
The singer is gearing up for her Super Bowl performance and since it’s well known that this isn’t a paid gig, RiRi is using the publicity to sell merch related to her upcoming performance. A few weeks ago, Rihanna posted a t-shirt to her Savage website that encouraged fans to put their “game face” on.
In this case, the face was one of Rihanna’s face on the underside of the shirts; trust us, it’s cute! Now, the new mom has dropped several new pieces for men and women ready to enjoy the Super Bowl, oh who are we kidding, the halftime show.
Not only did Rihanna create a whole line of gear, but she also greenlit a pop-up shop for her fans to purchase and wear their new clothes immediately.
Rihanna’s L.A. Pop-Up
The “Umbrella” singer posted about pop-up shop on her Instagram. 🗣️ HEY L.A. – LISTEN UP 🗣️UR INVITED TO THE GAME DAY POP-UP XPERIENCE! 🏈,” she writes. Rihanna shares the deets with her followers;
“Where: 433 N. Fairfax Ave. Los Angeles, CA
When: THIS WEEKEND (Jan. 27th-29th)! ✨
Friday & Saturday: 12PM – 4PM
Sunday: 10AM – 2PM
See #SavageXGameDay IRL at an event like no other. 🔥 See u there!
#SavageXTouchdown”
Just like that everyone was hyped. The next few posts from Rihanna’s account were of the pop-up shot looking lit! clothing store where? There seemed to be a party going on. A DJ was present, and photobooths and ring lights for fans to take the best photos possible.
Rihanna knows that not all her fans live in L.A so she offered a giveaway of the cool merch to her followers. “Can’t pull up to our L.A. Pop-Up? Don’t worry, we got u! 👏🏾 Enter to win a branded duffle bag filled w/ Xclusive #SavageXFenty products. ✨” she shared the details along with a picture of two models in more exclusive merch. Rihanna has her followers salivating with this one.
Rihanna’s Merch Is So Football Focused
Some of the merch has the catchy saying “Rihanna’s concert interrupted by a football game weird, but whatever.” Others have the saying “Property Of Savage X Fenty” they come in browns, blacks, and two-tones, with bright-colored writing.
There are sweatpants with matching sweatshirts and crop sweaters, boxers with footballs on them, hats, and toques. It’s an entire vibe, so much so that the t-shirt with the catchy saying on it has sold out once already and only just got back in stock.
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RiRi is calling for her fans to “put your game face on” by using her gear and showing up to cheer her on for Super Bowl Sunday. There is no question they will be there will gear on, some have already received their packages in the mail.
“I can’t wait to wear mine,” claimed one follower. “WE GOT OUR MERCH READY,” says another. Some items have sold out already encouraging followers to ask Rihanna in the comments, “Restocking?”
Excuse us, we have to go see what’s left.
