Sommer Ray Flaunts Plunging Undies for Black Friday Savings

Sommer Ray / Instagram

Instagram phenom Sommer Ray knows how to advertise for the biggest sale of the year – flaunt your curves in the merch! The 24-year-old social media star hit up Instagram on Sunday afternoon to remind her over 25 million followers to hit up her online store for some huge discounts on the biggest shopping weekend of the year. As every single company prepares to hawk their wares to customers during the Black Friday madness, Sommer has found a creative way to hold people's attention.

Sommer Ray / Instagram

Wearing a barely-there purple top that was tied together with string, along with a floral pair of thong undies, Sommer Ray showed off her insanely toned physique while promoting her signature line of merch.

"black friday sales end today ? @shopsommerray
also my @psdunderwear collection just got restocked & is on sale tooo sooooo go shop it," Sommer captioned her titillating series of photos.

Within minutes, the snaps quickly soared above 100,000 likes as fans of the Instagram maven dropped major love in the comment feed.

Sommer Ray / Instagram

Sommer Ray's latest drop is further proof she is focused on success and not giving up on the daily grind, even during the Thanksgiving holiday. Sommer is also grateful for all she's able to do and thanked her millions of fans on Turkey Day for sticking by her side and showing support over the years.

"[Happy] thanksgiving my loves so thankful for all u," Sommer captioned her series of pics for fans.

In the set, Sommer showed off her ripped physique while slipping into a white corset and thong set that left little to the imagination. The set also took on an artsy look while the influencer straddled the bench of a classical piano.

Sommer Ray / Instagram

Staying fit during the holidays isn't easy, and Sommer Ray is showing that putting in the hard work allows a little splurge here and there while enjoying the festive season. After admitting to fans, earlier this year, that the star was slacking in the gym and on her workouts, Sommer has taken on her fitness routine with a vengeance and the tireless work is seriously showing off.

Showing off weightlifting and cardio sessions has become a normal part of Sommer's regimen, and it appears to keep her accountable and motivated to keep hitting her goals.