Instagram did not appear to appreciate a photo of Kendall Jenner in a barely-there bathroom bikini selfie as lifestyle brand Poosh promoted the 24-year-old’s supermodel figure for a “long and lean body” blog post this week. The reality star’s recycled snap, dating back to her 2020 Bahamas vacation, was this week used by 41-year-old sister Kourtney Kardashian’s lifestyle brand to urge fans to read a “5-step workout” blog post. With an image seemingly promoting thinness, though, the post has turned into a storm. Check it out below.
Scroll for the photo. Poosh, regularly using the Kardashian family and stars including models Gigi Hadid and newly-pregnant Emily Ratajkowski for its promos, had kept it in the family. Kendall was seen in selfie mode and from a luxurious bathroom, flaunting her jaw-dropping and lithe frame in a skimpy, strapless, and peep-hole patterned bikini, with a caption sharing more.
“Looking for a long and lean figure? You’ve come to the right place. @melissawoodhealth’s 5 moves to tone, tighten, and sculpt your entire body are at the link in our bio.
Keep scrolling for more photos. Kendall did receive the thumbs-up from many fans – “Unreal” one wrote – but a comment gaining likes is slamming the image.
“But she’s like 20 years old. What does she have to tone, tighten, and sculpt?” the comment read – and fans have been replying.
“You’re right! 2 skinny,” a reply read, with the user then managing to shame the curvy Kardashian sisters by adding: “She should eat a can of Crisco like the rest of her family. ✨✨?”
Users seemed to be on both sides of the fence. While one lashed out and said that skinny-shaming is disgraceful, another called the photo “false advertising.”
Kendall, whose weight is regularly scrutinized, remains known as having one of the biggest appetites in the modeling world. Her family’s hit E! show has shown her wolfing down mom Kris Jenner’s pasta and peas, she’s a lover of burger chain In-N-Out, and her coast-to-coast travels frequently include pasta. The Adidas spokesperson has even appeared in Poosh promos with a plateful of spaghetti – but she wasn’t eating it.
One user recalled their own appetite back when they were 24. “I ate everything that began with the letter P. Pancakes, Pizza, Pasta, Peanut butter. Etc,” they said, adding: “I just don’t think she’s a good example of anything. I hope that you’ve achieved your objectives. ?.”
Kendall has revealed her eats to be both fast-food and healthy, focusing on the latter as she told The Thirty: “I typically eat lean chicken and brown rice, and am always snacking on raw veggies with dip and humus.”