Celebrity underwear brand, Ethika, is missing over $ 2 million worth of products after a truck carrying a load of black Friday merchandise has come up missing!
According to the Orange County Sheriff’s Department, a shipment of Ethika merchandise left the company’s warehouse in Lake Forest, California headed towards their other hub in Las Vegas and is now missing. In the complaint, the company says the “product and the mover went missing” after leaving the compound. In the report, the company says the price of the products was around $100,000 — but that’s just the amount it costs to make the underwear.
Unfortunately, the actual retail price of the load was over $2 million.
Ethika Files Police Report After Truck Full Of Millions In Product Vanishes
We’re told pictures and video showing the container truck leaving the facility has been shared with law enforcement. Shockingly, the entire thing just vanished.
The Sun reported the container containing the missing merchandise is “estimated to be around $377,000,” and the lower amount may be re-cooped through their insurance.
Adding, “the massive truckload of the product was being shipped to Las Vegas for Black Friday and Cyber Monday.”The container was picked up from Ethika headquarters in Lake Forest on Thursday, November 17. It was supposed to arrive in Vegas Friday, November 18. When the company couldn’t get a hold of the driver and the container never showed up, they filed a report.”
The company issued a statement on the incident, saying, “Inside the container was 83,000 units of men, women, and kids’ underwear. It also had the company’s new collaboration with LA Clippers star John Wall and Puerto Rican rapper Anuel AA.”
Ethika Signs Massive Celebrity Deals For Underwear Collabs
Ethika is a huge name in celebrity culture, with Ryan Sheckler, Rick Ross, Odell Beckham Jr, 2 Chainz, and French Montana involved with the company. Recently, the brand signed NBA rookie and Oklahoma City Thunder NBA star Chet Holmgren to a lucrative deal with the brand over the summer after he started being criticized for his slim frame.
According to the New York Post, Holmgren is a 7-foot, 195-pound b-baller was also the subject of criticism during the draft.
At the time, Ethika honcho Darius Burton said, “I’ve known Chet for a little over a year now. We met in person at a basketball camp out in Memphis after texting back and forth for a while.”I thought to myself it’s only fitting for the leading lifestyle underwear brand to partner with one of the best rookies walking into the NBA.”
The website touts “Ethika’s success in the marketplace lies in our ability to deliver Quality Products, offer a Premium Brand Experience, and Authentically Connect to a broad group of consumers. Since the inception of the brand, Ethika, and its team have been determined to live life, innovate, and work hard, while staying true to our biggest asset – our FAMILIE. The Ethika employees, friends, athletes, artists, and customers are the core of the brand and the reason we exist.”
The investigation into the missing underwear is ongoing.