Twitter Users Reexamine Kate Moss 1992 Calvin Klein Ad, Discuss Shifting Perspective
By Taylor Hodgkins on November 28, 2022 at 9:30 AM EST
Times certainly have changed regarding inclusivity in fashion advertisements!
This concept, as well as the act of calling attention to and considering the feelings of models who are put in uncomfortable situations while starring in spicy advertisements, made the rounds on Twitter this morning.
A Twitter user expressed his distaste for a recent Calvin Klein ad featuring plus-sized models, by posting a side-by-side shot of the ad alongside a photo from the company's famous ad campaign from 1992 featuring model and Hollywood fixture Kate Moss and actor Mark Wahlberg.
His tweet would soon inspire another user to quote-tweet the thread, which would soon inspire a discussion over Moss' previously documented feelings about starring in the ad.
Moss was only a teenager at the time the photos were shot and appeared almost completely nude. In the specific photo, Moss is seen hugging Wahlberg, who is topless and covered up more than Moss. He can be seen wearing blue jeans.
Twitter User Discusses His Distaste For Current Calvin Klein Ad
Depicting a range of body types in fashion advertisements has become a much more common practice in recent years, which has largely been celebrated by consumers. However, there are still some online critics who take issue with the concept.
In his aforementioned tweet, real estate investor George Gammon wrote, "I can't tell you how grateful I am to have grown up before the world went mad."
Twitter users were not here for Gammon's assessment at all. Responses to his thread soon began to flood in.
In the first response to the thread, a Twitter user wrote, "Kate Moss pictures [sic] on the left, recalls sobbing in her dressing room after being told she wouldn't be able to get any jobs if she refused to pose nude with Mark Wahlberg, who was 5 years her senior. She went on to develop drug problems and depression. Ah yes, the good old days."
Shifting Perspective: Twitter Users Highlight Moss' Feelings
This user would not be alone in bringing up Moss' feelings about the advertisement.
Twitter user @_georgina666 would go on to quote-tweet Gammon's thread, writing, "I encourage everyone to google how 17-year-old Kate Moss said she felt during this modeling shoot, and how she was treated by Mark Wahlberg. Might change your perspective on the advert!"
The Blast previously examined Moss' discomfort during the photoshoot earlier this year.
"He was very macho, and it was all about him," Moss recalled in an interview with BBC Radio 4's "Desert Island Discs, "he had a big entourage. "I was just this kind of model."
Moss responded to the host's question about objectification by revealing she had felt "vulnerable and scared" in addition to feeling "completely" objectified during the shoot.
"I think they played on my vulnerability," she continued. "I was quite young and innocent, so Calvin loved that."
"Jesus... she was 17!?" a user responded in the Twitter thread. "How did they think that type of shoot was okay? Ridiculous."
"Ah, super grim, she's totally right, the picture is so uncomfortable- you can really see the anxiety. :(" another responded.
"She looks so unhappy. And he looks so angry," another user wrote, "No wonder Gen X was so messed up, with these examples of what relationships and beauty were supposed to look like."
"I WISH I'd grown up w the second campaign... so many of my friends had major body issues bc of ads like the 1992 one," a user revealed.
"'Heroin Chic'= our generation's beauty ideal were models who were made to look like they were sick or dying. We all starved ourselves. It was so toxic," another user reflected.
"I never blamed Kate, but it was SO hard being a big-boned teenager then. When being a size ten was considered morbidly obese and we all had bulimia," another user contributed on the topic.
"I can't tell you how grateful I am that we now live in a time where we understand that a company making an underaged teenage girl pose topless in their ads is predatory AF," another user exclaimed.
Moss And Wahlberg Reflect On The Ad
Moss also revealed she underwent a "nervous breakdown" over having to work with Wahlberg. (per Vanity Fair, via The Blast)
For his part, Wahlberg saw the situation a bit differently.
"I never really had a problem with Kate, did I?" he responded to a question in an interview with The Guardian, asking if the pair had ever "made up."
"I think I was probably a little rough around the edges," he said of his behavior at the time, "Kind of doing my thing. I wasn't very...wordly, let's say that. But I've seen her and said hello. I think we saw each other at a concert here and there, and we said hi and exchanged pleasantries," Whalberg said.