The tale of Ticketmaster and Taylor Swift fans will never, ever, ever be a ‘love story!’
“Swifties” have had a week for the ages. In case you missed it, tickets for Swift’s highly-anticipated “The Eras Tour” went on sale Tuesday, and the blessed event quickly turned sour. Rumblings of a Ticketmaster crash began to circulate on social media, and soon enough, the ticket giant revealed “historically unprecedented demand” for tickets was to blame.
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The Blast was on hand to share multiple aspects of the ongoing story including a canceled public ticket sale, staggering resale ticket prices, and Swift’s eventual statement on the matter.
Ticketmaster would soon issue an apology, attempting to offer more insight into the events leading to extremely difficult ticket acquisition.
Not surprisingly, Swifties would flock to social media like a moth to a flame giving Ticketmaster a piece of their minds!
Read on to find out what Swifties are saying in response to Ticketmaster’s apology!
Ticketmaster Attempts To ‘Shake It Off’ With An Apology Statement
We want to apologize to Taylor and all of her fans – especially those who had a terrible experience trying to purchase tickets. We feel we owe it to everyone to share some information to help explain what happened: https://t.co/1Gn4kRIvq8
— Ticketmaster (@Ticketmaster) November 19, 2022
After a whirlwind week and a less-than-stellar response to their management of “The Eras Tour” ticket presale, Ticketmaster would eventually issue an apology on Friday night.
“We want to apologize to Taylor and her fans- especially those who had a terrible experience trying to purchase tickets,” the apology, which was shared on Twitter, began. “We feel we owe it everyone to share some information to help explain what happened…”
Ticketmaster then included a link to the business entity of their website, featuring several bullet points of information.
The list begins with an acknowledgment from the outlet explaining the demand and resulting traffic for “The Eras Tour” tickets had been anticipated. The outlet goes on to explain the concept of their ‘Verified Fan’ entity, explaining Verified Fan “is designed to help manage high demand shows- identifying real humans and weeding out bots…”
Ticketmaster then revealed the registration numbers for “The Eras Tour” presale tickets were the “largest registration in history.”
The outlet continued to reveal “Around 1.5 million people were sent codes to join the on sale for all 52 show dates, including the 47 sold by Ticketmaster.” Those who were placed on a waiting list, which Ticketmaster revealed were 2 million prospective Verified Fan ticket buyers, barring the “small chance” tickets were still available following the crop of customers who had received codes.
“Historically we’ve been able to manage huge volumes coming into the site to shop for tickets, so those with Varified Fan codes have a smooth shopping experience. However, this time the staggering number of bot attacks, as well as fans who didn’t have codes, drove unprecedented traffic on our site, resulting in 3.5 billion total system requests- 4x the previous peak,” Ticketmaster’s statement continued.
Despite Ticketmaster’s systems having been previously equipped to handle high volumes of attention for multiple forms of in-demand events, the outlet also revealed “Never before has a Varified Fan on sale sparked so much attention- or traffic…”
Ticketmaster’s Explanation Sparks Massive Attention From Swifties
me trying to figure out how ticketmaster wasn’t prepared for the demand for Taylor Swift tickets when they sent out the codes themselves to control a certain amount of people entering the presale #TheErasTour pic.twitter.com/gx3fI2aNwj
— Sarah (@sarahcorneyy) November 15, 2022
Many Swifties weren’t having it after Ticketmaster’s apology and further explanation hit social media.
“you owe swifties at least 10 therapy sessions worth of money,” one irate Swiftie tweeted in response.
“once again… when the government is involved you say something,” another fan tweeted, referring to the Department of Justice’s recently opened investigation.
“Apologize to the rest of the music community that you gouge for your profit,” a fan demanded.
Many Swifties included memes in the thread’s responses.
— Riley (@Ri_S_OB) November 19, 2022
“alexa play you’re not sorry by taylor swift,” another Swiftie joked.
Several responses in the thread alleged Ticketmaster had deleted negative reactions to their tweet. The outlet did not respond to these allegations.
“apologize for manipulating fans, apologize for allowing bots and resellers steal tickets from fans, apologize for not doing your job and apologize for time lost and the emotional desperation i and so many other fans experienced,” another Swiftie wrote.
Swift referred to Ticketmaster in her explanation but did not refer to them by name.
“I’m not going to make excuses for anyone, because we asked them, multiple times if they could handle this kind of demand and we were assured we could,” she explained in her statement. Swift had also expressed feeling cautious about the idea of enlisting “outside entities” to protect fans on the same level she and her team relentlessly aim to do.
“The Eras Tour” begins in March of 2023, and will conclude in August.