Grammy award winner, Billie Eilish recently released new pictures and a video of herself getting wet in a gloomy shower of rain to advertise the release of her latest fragrance.
Dubbed “Eilish No. 2,” the new scent comes after she dropped her debut perfume “Eilish” last year, which was quickly sold out.
In a statement, the singer shared that “Eilish No. 2” contains “spicy and woodsy elements for a more sultry and wet feeling.” She also shared that she “really liked the idea of a darker, rainy world” used in the ads for the fragrance.
Read below for more details.
Billie Eilish Drops ‘Eilish No. 2’
The “Happier Than Ever” hitmaker has debuted a new fragrance called “Eilish No 2” in response to the popularity of her first fragrance, “Eilish,” which was introduced last year.
Although the fragrance’s name was obviously a little variation of its predecessor, Eilish’s promotions before its release gave the impression that shoppers would receive a completely unique product to enjoy.
Dreamy pictures of the singer getting soaked in a gloomy torrent of rain were shared on her Instagram page as part of the advertisements.
In the pictures, the pop sensation donned a sheer black dress that clung to her body due to being wet. Her black hair, which looked soaked, lay flat across her face, accentuating her flawless complexion and glossy lips.
Eilish was photographed in various poses against the flooded backdrop, some of which included her carrying the brand-new fragrance. The advertising campaign also appeared to reference the singer’s “Happier Than Ever” music video, which contained scenes of her dancing outside on a rainy night.
Billie Eilish On The Inspiration Behind The Ads
In a statement, Eilish shared what motivated her to promote the new fragrance in an unconventional way. Per Page Six, the singer said she “wanted to convey a feeling of her sensual side and being drenched in these notes, worn to envelop the skin.”
Eilish also said she “really liked the idea of a darker, rainy world for Eilish No. 2” before discussing the elements that make up the new fragrance.
She added, “We started with the original ‘Eilish’ elements of warmth and sweetness, but then added spicy and woodsy elements for a more sultry and wet feeling.”
Eilish’s passion and dedication to producing “Eilish No. 2” were echoed in a statement by Parlux President Lori Singer, one of the individuals involved in bringing the fragrance to life.
He said, per Page Six, “Billie was excited to develop her new scent and took time out of her busy schedule to come to the fragrance lab to meet and work directly with the perfumer.”
Fans Are Eager To Purchase The New Fragrance
Despite being only a few hours into its release, “Eilish No. 2” is hyped to make record sales since a huge section of Eilish’s 107 million fans have voiced their desire to make purchases.
‘I SPENT ALL MY MONEY ON THE DECEMBER SHOWS AND IM IN DEBT, BUT I AM STILL GETTING THIS,” one fan jokingly commented on one of the photos posted on Eilish’s page.
Another fan said, “I want to be bathed in this new one, and I’ve not even smelled it yet,” while another wrote, “So excited for this.”
PETA has verified Eilish No. 2 as being vegan, cruelty-free, and created with pure ingredients. Purchases can be made via the singer’s website, BillieEilishFragrances.com, for $72.
Billie Eilish’s Creative Process For ‘Eilish No. 2’
In a previous interview with WMagazine, Eilish opened up on the differences and similarities between her releases.
She said, “Eilish was very cozy and very sitting-by-the-fireplace. It’s warm, and it’s amber-looking—this dark, soft, warm light. I wanted Eilish No.2 to be the opposite of that: cold and dark, but also make you feel very soft and tender, while also being sultry and sexy. I wanted it to be spicier and more gender-neutral, too.”
Eilish added that despite the differences in its elements, she “wanted them to feel like they’re from the same family.”
The singer also shared risque advice on when to use the new fragrance, saying, “I think Eilish No.2 really works if you’re trying to be a little flirt.”
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