Celebrating Taylor Swift in any shape or form will never go out of style!
The queen of surprise album roll-outs stunned her ‘Swiftie’ fanbase late last month after announcing a brand new album called “Midnights” while on stage at the MTV Video Music Awards, and it looks as if the celebration isn’t ending any time soon!
Yesterday, the Twitter account for the retail giant Target cryptically teased an upcoming “Midnights” related surprise.
The tweet used a method from Swift’s trusty playbook by enticing fans with an easter egg; it read “Meet us at midnight (EST) at Target.com,” according to The Blast’s report about the announcement.
Target did indeed give Swifties a reason to see ‘daylight’ this morning when their surprise was revealed. Keep reading on to find out more details!
Swifties Won’t Be Seeing ‘Red’ On October 21st!
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Swift’s relationship with Target has been a longstanding partnership throughout her career!
The retail giant has offered exclusive deluxe editions of her albums and has even gone the extra mile to enchant her fanbase by offering limited edition prizes to accompany their releases.
She has been known to pop up at Target stores unbeknownst to unsuspecting fans. According to MTV, Swift snuck to a Nashville-based location after her “Reputation” LP was released in 2017 to buy copies of the store’s exclusive “Reputation” magazine!
While we’re not currently sure if she’ll repeat the venture after “Midnights” is released, we know Target will be a premiere destination for Swifties, and will at least deliver the next best gift.
C’Mon, What Are The Deets?
Target is definitely taking Swift’s “Midnights” aesthetic seriously with its exclusive release!
Swift gave her fans a glimpse of “Midnight’s” inspiration in her Twitter announcement for the LP.
According to our initial announcement for the record, Swift’s tweet read, “Midnights, the stories of 13 sleepless nights scattered throughout my life, will be out October 21st,” and also included an invitation for fans to “Meet me at midnight.”
The hints pertaining to “Midnight” and its aesthetic did not end there!
Swift included a second photo in her tweet alongside the album’s artwork containing a note that further explained the inspiration behind the album, which an unknown source had teased to be her “most experimental album yet.”
“We lie awake in love and in fear, in turmoil and in tears,” the note began, “We stare at walls and drink until they speak back. We twist in our self-made cages and pray that we aren’t- right this minute- about to make some fateful life-altering mistake.”
Swift also writes “This is a collection of music written in the middle of the night, a journey through terrors and sweet dreams. The floors we pace and the demons we face. For all of us who have tossed and turned and decided to keep the lanterns lit and go searching- hoping that just maybe, when the clock strikes twelve… we’ll meet ourselves.”
Swifties Are Seeing… Lavender?
Target revealed their mysterious “Midnights” related easter egg on Twitter at 12:01 EST on Tuesday morning!
The record, which Swift has already revealed will come in “three special edition covers” for both vinyl and CD, will be available in a lavender edition, featuring three bonus tracks available on the CD release.
— Target (@Target) September 13, 2022
Swifties excitedly flooded the Twitter thread with responses of gratitude!
@victorhugoswift responded, “Yyyyaaaaaas! I love going to Target on release day! It’s my favorite tradition as a #Swiftie!”
The exclusive Target lavender edition of “Midnights” will be available on the same day the record is released, on October 21st.