Kourtney Kardashian is giving boss lady vibes in her new steamy photo!
The reality star known for her entrepreneurial ventures, be it fashion or lifestyle, went over and beyond or, like many would love to call it — she went Kardashian style — on the ad photo for her new company Lemme.
Recently the 43-year-old has been giving fans a peek at what to expect with her latest business, and she has finally dropped ‘tea’ on what the business is about and how she put it all together.
Kourtney Kardashian Bares It All For Her Latest Business
Fans of the star know that the firstborn of the famous family is not averse to baring it all for the camera, especially when it’s for a good cause or business. The mother-of-three who has been teasing fans about her new venture has finally unveiled it in a new daring post.
She posted on her Instagram page a picture of herself lying down naked in what looks like a sea of circled multicolored candy. The candy covered her chest and private areas as she lay with her leg turned sideways, leaving her entire side bare and giving a glimpse of her spotless buns.
The following slide featured the three supplement products she was advertising under her new brand. The caption described how developing the brand, the product, and the people took over five years before it felt right. Part of the caption that introduced the company read:
“Meet Lemme – my new line of vitamins & supplements that I created to become a divine, feel-good part of your everyday life.”
She explained that the product is a line of delicious gummy bear vitamins and supplements designed by the best scientists and doctors with clinically backed formulations intended for everyday usage. The lengthy caption ended with details of the official launch date, the website, and an appeal for followers to subscribe for updates.
Kourtney, popularly known for her healthy and clean lifestyle, revealed why she chose the name for her new brand. As reported by PEOPLE the model named her brand after a phrase she says all the time.
While testing the all-natural edible (non-CBD) supplements and giving them names like Lemme Chill, Lemme Matcha, and Lemme Focus, she revealed that she prioritized vegan, non-GMO ingredients gluten-free over artificial colors and sweeteners.
Kourtney added that she would always take any new product to her natural doctor to test on her. The process is to see how said product would react to her while holding it. She disclosed that they would discover that most of the products that did not test well on her body were because there were either corn or genetically modified ingredients.
The 43-year-old also mentioned that the Matcha was her favorite of all three flavors. She explained that the reason is because of the presence of B12, making it caffeine but without the jitteriness of caffeine energy. “The B12 and the coenzyme Q10 give you that sustained energy. I feel passionate about the ingredients and the combinations,” she noted.
The “One Life to Live” guest star also revealed that after trying so hard to think of the appropriate word before taking a supplement, she realized that she and her team used the word “Lemme” a lot in different scenarios.
Kourtney Kardashian’s Boohoo Collab Gets Fans Talking
The “KUWTK” star is taking sustainable living to another level in the fashion world this time, and as reported by The Blast, many of her fans are not on board with the idea. Kourtney partnered with BooHoo as an ambassador with the intention to keep up her “signature runway-worthy style and sustainable, conscious practices.”
The collection, which will feature 46 limited-edition pieces, including two vintage custom designs, futuristic silhouettes, and sophisticated outwear, will be made with fabrics from traceable cotton, recycled fibers, sequins, and polyester. Although the media personality described the experience as enlightening, social media users were not very excited to hear the news.
Many were not in support and had no problem being vocal about their opinions. One user wrote, “Kourtney Kardashian being Boohoo’s Sustainability Ambassador is the joke of the day,” which had another agreeing adding that “The Kardashians” star was “greedy” and “hypocritical.”
Another compared Kourtney’s partnership with BooHoo as being like someone with ethics employed to advise conservatives. While making a mockery of the star using her private jet to get to meetings on sustainability, another commented, likening the partnership to a fitness influencer collaborating with Burger King.
Some called out the fashion brand directly, like this user who wrote that the brand is not great for the environment. Another critic believed that as an influencer with a lot of money, she could have instead partnered with another brand that genuinely promotes fashion.