Kourtney Kardashian was announced as the new ambassador for BooHoo.
She teamed up with the brand to embark on her sustainable fashion journey.
Kourtney admitted to feeling enlightened discussing with fashion experts.
One of the two collections of the deal is set to include 46 limited-edition pieces.
A campaign featuring Kourtney gave fans a glimpse of what to expect.
The collection will feature recycled materials, including fibers, sequins, and polyester.
Fans reacted to the news on Twitter and were not so happy about the partnership.
The Poosh founder recently shaded her sisters, who pollute the environment by flying private jets.
She flew commercially to support her husband, Travis Barker’s concert in Cleveland.