Paris Jackson Dives Into New SKIMS Swimwear Campaign

Model and daughter of Michael Jackson, Paris Jackson, is one of SKIMS newest swimwear models. The new campaign shows off Kim Kardashian's newest summer creations in a young Los Angeles pool party vibe. In photos posted to Instagram on both Jackson's page and the official page for SKIMS, Jackson models several of the brand's pieces, including a tan triangle string bikini and white long-sleeve scuba-style bathing suit.

In the photos, Jackson, 24, lounges in the summer sun on a raft in the pool showing off her many tattoos. The model was excited to work with Kardashian and the brand. "I've known Kim for a while and have always admired her style, so to be in the latest swim campaign for Skims is a full circle moment," Jackson said in a press release. "I love the brand and doing this shoot was so much fun."

Jackson posted a carousel of photos from the shoot captioning it, "doing this shoot was a blast, and the team was impeccable." She also included that the new collection drops July 28 at 9 a.m. PST. The comment section was filled with lots of red hearts, heart-eye emojis and flames. Other comments offered support - "So STUNNING!!!!," "Keep it up baby you have the power all along," "I am speechless," and " Gorgeous."

SKIMS also posted photos from the shoot on their Instagram page captioned, "SWIM IS COMING BACK! Get ready for the hottest drop of the summer. Sold out favorites are coming back, along with 11 new styles and limited edition colors. Drops Thursday, July 28 at 9 AM PT/12 PM ET." Also included in the caption was the particular piece Jackson was wearing - the Zip Front Long Sleeve One Piece in Marble. The campaign also features TikTok star and singer Bella Poarch and "Outer Banks" actress Madison Bailey and was shot by famed photographer Cobrasnake (Mark Hunter).

The company was co-founded by Kardashian and Jens Grede in 2019. They sell their products through their website, SKIMS.com, as well as through select retail partnerships.

SKIMS "is a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear," according to their Instagram bio. They announced the launch of the new swim campaign earlier this week and said in a press release that it's "inspired by the playful spirit of the Los Angeles pool party scene." The release also added that the stars of the campaign are "next generation talent." "With this campaign, SKIMS continues to align with popular culture, push creative boundaries, and influence the fashion industry."

Jackson isn't new to the world of modeling, and definitely not a stranger to being in the limelight. The daughter of the late singer and ex-wife Debbie Rowe, she was signed by top modeling agency, IMG in 2017 at 18-years old. In addition to her modeling gigs, she's also an actress, musician, and singer, and she shares her life with her nearly 4 million Instagram followers.