Kendall Jenner is now the most lucrative female face on Instagram. The 24-year-old supermodel has topped 2019’s list of highest-paid female influencers on the social media platform, raking in a staggering $15.9 million this year alone from her Instagram endorsements.
Buzz Bingo has published a list of the highest-earning Instagram influencers of the year, with Kendall coming out top for women. The “Keeping Up With The Kardashians” star blew her competitors out the water – Selena Gomez earned $8 million. Kylie Jenner brought in $3.8 million.
Kendall’s $15.9 million might be approximately double what Gomez earns, but the model is nowhere near the figure seen by Instagram’s highest-paid faces. Kendall sits in third place after Lionel Messi’s $22.3 million and Christiano Ronaldo’s $47.8 million.
Meanwhile, soccer star David Beckham raked in $10.7 million from Instagram in 2019. The only model managing to bring in over $1 million was California native Emily Ratajkowski. Her $1.13 million wasn’t far off Bella Hadid’s $949,000.
Kendall fronts Adidas alongside sister Kendall. She also promotes Stuart Weitzman and Longchamp alongside the brands listed below.
Kendall’s Instagram mixes up her professional modeling career, travels, and family life with a very important element – those paid partnerships.
A quick look at Kendall’s Instagram shows her to be the Instagram promo queen of the family. The star can sometimes post up to four paid posts in a week, with recent promos including her contracts with Calvin Klein, Proactiv, Formawell Beauty, plus Tiffany & Co.
Kendall promotes via her permanent posts, but she equally takes to her Instagram stories for the same purpose. Either she’ll be putting on a Proactiv face mask, brushing her teeth with the Moon oral care brand she fronts, or straightening her hair with Formawell Beauty’s products.
If the $3.8 million figure earned by Kendall’s younger sister Kylie Jenner seems low, you might want to bear in mind that Kylie likely doesn’t need Instagram cash. The 22-year-old became the world’s youngest billionaire this year thanks to her 2015-founded Kylie Cosmetics brand.
2019 also saw the launch of Kylie Skin. As to the value of Kylie Cosmetics, it looks like it’s around $1.2 billion. The 51% sale of Kylie’s brand to Coty Inc. this year earned the mom of one $600 million.
Kylie only delivered three promotional posts on Instagram this year, reportedly earning her $611,000 per post.
Given that Instagram promotion pay is generally measured by following, it can be assumed that Kendall’s fee per post is slightly lower than Kylie’s $611,000. Kylie has 155 million Instagram followers.
Over half a million dollars might make a dent in a brand’s budget, but with Kendall’s level of exposure, it’s all worth it. Kendall’s posts easily rake in millions of likes – it’s rare for under 1 million likes to be left.
Kendall likely boosted Calvin Klein’s pre-Christmas profits this year with her holiday pajamas post, plus that holiday bra.