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Dixie and Charli D’Amelio Launch Digital Billboard Platform for Mother's Day

Home / Entertainment / Dixie and Charli D’Amelio Launch Digital Billboard Platform for Mother's Day

By Gary Trock on May 5, 2022 at 5:45 PM EDT

TikTok stars Dixie and Charlie D'Amelio have come up with a creative way to pay tribute to Mom this year without having to join the masses at the dreaded greeting card wall.

Partnering with Shoutable, the sisters have launched a new platform that allows people to display custom messages on a real-life billboard ... and it's just in time for Mother's Day!

According to a release:

"Using Shoutable’s new technology, anyone can create and post a message to be displayed on digital billboards across the country, with just a few clicks. Shoutable’s pre-made templates let users customize their Shout by adding a photo and personalized message."

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We're told users create the message, determine the locations of the boards they want to utilize, and choose the timeframe they want their messages to display. Then the user can take the image of the actual billboard and share it across their social media pages to tout their special gift.

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"Shoutable has opened up the world of digital billboards so anyone can post content in the real world," Dixie and Charlie said in a statement.

They added, "We’re excited to be part of the Shoutable launch just in time for Mother'sDay!”

For the launch, Shoutable has partnered with Lamar Advertising Company, providing more than 1,600 digital billboards across 42 states in the U.S. Shoutable will soon offer templates for all kinds of messaging, including holidays, birthdays, anniversaries, graduations and special occasions.

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The company is also donating a portion of its revenue during launch to the National Breast Cancer Foundation for each mention or tag across social media platforms.

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