Matt Damon is being served up a heaping pile of backlash to start the New Year.

Damon stars in a Crypto.com commercial which originally aired in October, but it’s NOW going viral.

He became the face of the cryptocurrency exchange app last year.

Crypto.com allows users to buy, sell and store cryptocurrencies.

In the commercial, Damon likens cryptocurrency to monumental moments in history.

He signs off by telling viewers, “Fortune Favors The Brave.”

“There isn’t enough yuck in the world to describe Matt Damon advertising a Ponzi scheme. Correction: there isn’t enough yuck in the world to describe Matt Damon advertising a Ponzi scheme *and comparing it to the moon landings,” one tweeted.

“The Matt Damon crypto ad makes me earnestly wonder if he has some sort of Nicolas Cage-style debt from buying saint skeletons or something.”

One person called the actor ‘shameless.’