The brand apparently now offers a sanitizer. Jenner shared the latest product details on her Twitter account, “my @kylieskin hand sanitizer is here!! KYLIESKIN.COM 80% alcohol, fast drying, and formulated with glycerin to prevent dryness!” tweeted the mogul.
The sanitizer, like most of Jenner’s products comes in a pale pink spray bottle but not even that could convince some fans that this product was a necessity.
Fans Have Had Enough
Some of Jenner’s followers feel that the 23-year-old’s branding tactics are getting out of control insinuating that the beauty brand has no business making sanitizer.
“Just what I needed! Pink sanitizer!” wrote one follower. Meanwhile, plenty of other followers wondered how effective the sanitizer would be because it only has 80% alcohol. “
Fantastic news but it won’t work as alcohol content needs to be over 90% to kill any bacteria.” Wrote the follower but, it is important to note that WebMD recommends at least 60% alcohol.
But, Kylie Will Always Have Fans
Regardless of the details, there were still a lot of fans who wanted in on the latest Kylie Beauty drop. “I have never seen a hand sanitizer look so pretty,” commented one follower.
Another wanted as many as she could get her hands on but mostly because the packaging is that matte pale pink. Of course, mom Kris Jenner had to help her daughter sell as many sanitizers as possible, so she also posted saying, “Kylie Skin Hand Sanitizer is here! So many incredible benefits in this product.”
The momager went on to detail some benefits and like KJ mentioned how soothing it is for the skin.
The Family Is Always Under The Microscope
Fans continued to be vocal about the product and the mom and daughter’s tone-deaf tweets. “Kylie really made kylie skin hand sanitizer…………. like ? Let’s profit off a pandemic,” wrote one follower.
Another follower called the act low and encouraged others to not waste the $7 that the 2 fl oz bottle will cost. This is not the first time and most likely not the last that the family will cause outrage amongst the masses.
Back in 2017, Kendall Jenner was featured in a Pepsi commercial that was meant to celebrate the Black Lives Matter movement but did not feature enough minorities and focused mostly on Jenner who is not a minority.
Especially In 2020
Kardashian also received backlash earlier this year for adding masks to her SKIMS loungewear clothing line. The entire family was recently put under the microscope for their lavish Christmas festivities and sister Kim’s October private island birthday getaway.
It is important to note that unlike almost all of Jenner’s other products, the sanitizer has not sold out. One follower speculated that “real people” are busy trying to get through the pandemic and don’t have the money or time to waste.