Diddy Owns Sean John Again! Pays Over $7 Million In Bidding War

Diddy has been one of the biggest moguls in hip-hop for over three decades now. This has been done through creating his Bad Boy record label.

Diddy also dominated the early 2000s with his Sean John clothing brand. Popular items included jeans as well as polo shirts. The brand started to lose popularity in the 2010s but recently, Diddy has been attempting to become the owner of Sean John again.

According to TMZ, Diddy is now the owner of Sean John once again. This was done so, by putting in a $7.5 million bid. The deal is said to be official within the next four weeks.

"I launched Sean John in 1998 with the goal of building a premium brand that shattered tradition and introduced Hip Hop to high-fashion on a global scale," said Diddy to TMZ. "Seeing how streetwear has evolved to rewrite the rules of fashion and impact culture across categories, I’m ready to reclaim ownership of the brand, build a team of visionary designers and global partners to write the next chapter of Sean John’s legacy."

Earlier this month, Diddy put in his first bid for Sean John. At the time, it was $3.3 million. The competition in this bidding war was definitely intense, as Diddy went on to bid double the amount, in order to be the owner of his iconic clothing brand again.

GBG USA Inc were the latest owners of Sean John. They had a 90% stake in the company, but eventually crashed it into bankruptcy. Bids were available to be put in, all the way until December 15.

For a while, Diddy teased the idea of legally putting the word "Love" into his middle name.

In May, that became a reality when he showed off his Florida drivers license. It ready "Sean Love Combs."

"Look what I just got in the mail today ...," said Diddy on his Instagram feed. "IT'S OFFICIAL!!! WELCOME TO THE LOVE ERA."

Back in 2017, Diddy joked with his fans that he changed his full name to "Brother Love." Four years later though, he still found a way to incorporate Love into his legal name.

Another trending topic that Diddy was involved in in 2021 was his dating life. He had been spotted with City Girls rapper, Yung Miami. That was at a mansion party in Miami. In November, Yung Miami posted a beach photo, with appeared to also include Diddy.

Diddy has seemed to be testing the waters in general though, as he was also spotted in France this fall with Joe Chavis. Chavis is known for being the mother of Bow Wow and Future's children. Diddy never confirmed a relationship with either Chavis or Miami, though.

In a new interview with WGCI in Chicago, Miami went on to simply answer "No," regarding if she ever dated Diddy.