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Ireland Baldwin poses at an event

Ireland Baldwin Hikes Up Dress By Highway For Tampon Reveal

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By Rebecca Cukier

Ireland Baldwin's "Chainsaw Massacre" period is not one the model wished to revisit this weekend – even if she did mention it in her caption. The 24-year-old daughter to Alec Baldwin and Kim Basinger updated her Instagram on Saturday night with two very eye-catching and rather revealing roadside snaps complete with an announcement. Ireland is fronting Shop Proof sanitary wear, with her post showing her pumped to be working with "such a bad-ss brand." Ireland, no stranger to period talk, having made headlines for her "period bloat" video, got candid. Check it out below.

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First Period At Victoria's Secret

Ireland Baldwin poses in a bikini
IrelandBaldwin/Instagram

Scroll for the photo. Ireland, followed by 620,000, had shared a snap of herself smiling and looking gorgeous as she rocked a very skimpy – and very lifted – pattern red dress with spaghetti straps. The blonde beauty, recently in the news for celebrating six years free of anorexia and buimia, also wore Converse sneakers, flashing her black panties and hip tattoo as she ran amid a deserted highway road.

A caption from Ireland announced her partnership with the "leak-free" underwear brand, with the model calling periods "such a pain in the -ss," also recalling her first one.

Details 'Chainsaw Massacre' Period

Ireland Baldwin poses indoors in a swimsuit
IrelandBaldwin/Instagram

Saying she doesn't use tampons, Ireland then recalled her own first menstruation:

"When I got my first period, I was inside a Victoria Secret with a group of school friends. I was trying on the sexy holiday outfits when suddenly I took the Santa outfit off and realized that I Texas Chainsaw Massacre-ed all over the place."

The model, recalling being with dad Alec, had to "walk into a Rite Aid" with him and a "giant red stain on my shorts." Clearly, this girl was born to sell to women. Scroll for the replies.

It's Totally Working, Fans Say They're In

Ireland Baldwin poses
IrelandBaldwin/Instagram

It's worth remembering that comments on Ireland's Instagram can very much go either way. The model, this summer slammed for her green tea-reccing "period bloat" rant, was, however, supported by her followers here. A fan calling the post "awesome" said that "these kind of ads make me actually want to but the products."

"TELL ME MORE! Please," another wrote.

Others, meanwhile, cringed alongside Ireland over the dad scenario. The model was also called "a cool person," with fans calling tampons "the devil." Scroll for how much Ireland might've gotten paid.

Insta-Promo – What's The Pay?

Ireland Baldwin poses in a bathrobe for a selfie
IrelandBaldwin/Instagram

Ireland abided by Instagram's rules – the paid partnership was clearly announced. Pay on the platform directly correlates with following, something that experts at Vox have offered potential figures for.

"Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000. Some can even get $250,000 for a post!"

While relatively modest, Ireland's following is creeping up. She's gained approximately 12,000 followers over the past few weeks.

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