Jessica Simpson has regained complete ownership of her brand!
In August, Sequential Brands Group Inc., the parent company of the Jessica Simpson Collection fashion line, filed for Chapter 11 bankruptcy protection.
A New Feat
According to People, the singer, 41, and her mom Tina Simpson, 61, have worked very hard on regaining complete ownership of the fashion label. In 2015, the mother and daughter owned a minority stake (37.5%) in the company when Sequential Brands Group Inc. purchased a majority share from Camuto Group. Now, Jessica and Tina regained total ownership of the fashion label.
“It means the absolute world to me to be able to take over complete ownership of my brand,” Jessica shared to Footwear News. “After 16 years in business, I feel ready to meet this next exciting phase with open arms. I know the sky is the limit when my mom, our incredible team, and I lock into our customers completely.”
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Tina also discussed how the new ownership will affect the future of the brand.
“For all of our hard-working, talented, amazing licensing partners, to know Jessica is at the helm gives them strength and belief in the future,” she explained. “And for Jessica to regain control of her namesake brand, it allows her and I, alongside our amazing team, licensing and retail partners to build the legacy brand to carry on to her children and family.”
Remembering Her Mentor
Jessica never thought that her label would grow into what it is today, but the “Dukes of Hazzard” actress credits much of its success to the mentorship and guidance she received from late shoe designer Vince Camuto, as per the outlet.
“Never in my wildest dreams could I fathom being part of a true lifestyle collection brand that has been at the top of its game for 16 years, but Vince could,” Jessica said. “After six months in the business, Vince knew.”
It was also revealed that the Jessica Simpson brand had been very successful as of late with 92% in sales compared to 2020 and up 9% compared to 2019.
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According to Geralyn Lyman, Camuto’s SVP of sales, its success was due to the strength of the product and the return of dressing up.
“Coming out of a pandemic, [Jessica Simpson] is offering the polar opposite — it’s not about slippers, it’s not about athleisure, it’s not about any of those comforts of home that everybody has been living with,” Lyman said. “It’s about showing off and being seen in high heels and great colors and lots of shine.”
Her New Campaign
In a recent interview with People, Jessica shared some details about her new fall campaign, where her family, including husband Eric Johnson, 42, and their daughters Maxwell, 9, and Birdie, 2, were part of.
“My home has always been my sanctuary,” she told the publication. “I wanted this season’s photography to evoke that comfort and confidence of home with that readiness we all feel for fashion and getting back out into the world again … we’re bringing back the fun of getting dressed.”
She also revealed her favorite pieces in the collection, such as the red fringe boots, which she regarded as “iconic.” Jessica also noted that while she still loves platform shoes, lately she’s been trying a new style.
“I cannot believe it myself but…I do wear flats now,” she shared. “I love statement slides. I am chasing three kids around for most of the day every day so I have embraced comfort (and safety, ha!).”