Sofia Richie Turns The Heat Up With New Designer Jeans Campaign

Sofia Richie left heads turning in a new campaign for denim brand "Rolla's" with a series of jaw-dropping topless photos.

The model has worked for several notable fashion brands including, Michael Kors, Adidas, and Tommy Hilfiger.

On October 6, the pictures appeared on Instagram. One of which featured the 23-year-old boldly rocking the jeans while covering her upper half with nothing but her hair.

HollywoodLife reported that the designer then went to the studio to shoot pictures in a pair of loosely fitted straight-legged denim jeans and a pair of distressed high-waisted daisy dukes.

The model's photoshoot was more simplistic than her prior campaign which featured her in a pair of western-inspired corduroy pants and snakeskin boots. 

In February 2020, Richie debuted her first partnership with Rolla’s called “Rolla’s x Sofie Richie” and has been spotted in the roomy jeans ever since. The prices of designer jeans range from $99 up to $139.

While the brand offers skinny jeans, the model's collection features roomy options including straight cut and wide-leg designs.

“Rolla’s x Sofie Richie” also exclusively provides cropped sweatshirts, sweaters, camisoles, and t-shirts.

The designer also sported many "Rolla's" jeans during her relationship with ex-boyfriend Scott Disick. The pair dated during her collection's debut, though they parted ways in August 2020.

In July, The Blast reported that Richie went pretty in pink for the launch of her summer-themed accessory line.

In a series of Instagram photos uploaded on July 15, the model confidently posed in several items from the collection which was released in collaboration with "8 Other Reasons."

In the uploaded pictures, the daughter of iconic musician Lionel Richie sported a pink bandana-print chainmail halter top and a pair of black latex pants.

Richie's line of must-have pieces was inspired by a fusion of her style and California summers.

The 23-year-old's line promised something for everyone to love with prices ranging from $17-229. The line includes items such as jackets, tops, earrings, necklaces, rings, belts/body chains, anklets, and eyewear.

In July, The Blast shared that Scott Disick revealed that Richie asked him to choose between his past relationship and a future with her.

During an episode of the “Keeping Up With The Kardashian’s” final season, the father of Kourtney Kardashian's children said his ex-girlfriend asked him to choose between her and Kardashian.

The 38-year-old realtor and Richie received a lot of criticism when they went public with their relationship, as some fans felt he was too old for her.

Disick said on “KUWTK” that he explained to Richie that Kardashian was the mother of his kids and he could not believe she would put him in such a position.

The realtor added that it "just became like an impossible relationship to keep carrying on with" because cutting ties with his 42-year-old ex was out of the question.

The 23-year-old seems to have put the past behind her as she focuses on her collaboration with "Rolla's."