Zac Efron New Ad Starring A Captive Bear Receives Major Heat 

Zac Efron was blasted by PETA for a recent ad with a captive bear.

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Kodiak Cakes is known for displaying a bear in front of its merchandise.

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PETA said the animals belonged beside their families instead of in captivity.

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The proceeds from the “Keep It Wild” merchandise would be donated to help wildlife habitats.

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PETA called the move hypocritical.

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Efron said he was fond of the company and its works.

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Neither Efron nor Kodiak Cakes have commented about the situation.

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Efron posted a picture of himself in front of Salt Lake High School East where “High School Musical” was shot.

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Vanessa Hudgens made a similar post weeks ago.

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