Sunday was the start of May and Mental Health awareness month.

Apparently, Ulta Beauty just didn’t get the memo.

They sent out an email with the subject line, “Come hang with Kate Spade.”

Kate Spade committed suicide by hanging in 2018.

At the time, her husband Andy said that she had been struggling with depression.

Many fans called out the beauty brand’s “disgusting” email.

“Is this some kind of sick joke?” one user tweeted. “Disgusting.”

Ulta Beauty apologized for the “insensitive subject line.”

“Thank you for understanding as we strive to do better,” they concluded.