Kylie Jenner is getting called out for a shocking new look.
The cosmetics guru posted a video of herself to Instagram with her skin tone looking much darker than normal.
“Blackfishing” is a term commonly used to describe someone on social media who is pretending to be black by changing their appearance by using makeup, editing, or even surgery.
Fans commented on the video reposted by PopCrave. One person wrote, “WHY IS HER SKIN COLOR LIKE THAT?”
Another commented, “She looks kinda darker 🤨🤨🤨🤨,” and “So she doing black face and people just posting like its all good? Are we in the 60s again.”
Many compared her to former Little Mix member, Jesy Nelson. As fans of the British pop star may recall, she came under fire for blackfishing when she released her solo-debut music video, “Boyz.”
Kylie, Kim and Khloe have all been accused of blackfishing and cultural appropriation in the past.
At the beginning of 2020, Kylie shared a picture of herself from an old photoshoot wearing her platinum blonde hair in twists (a protective style in the African American community that women can legally get fired for wearing), and the backlash began to roll in