Social media is calling Kylie Jenner’s bluff.

The cosmetics mogul’s Kylie Baby line recently became available for sale in the UK at Selfridges.

Kylie promoted the big day on social media on September 1st.

“I can’t wait for more families to try @kyliebaby! it’s been a blessing to create clean and vegan products that i know are safe to use on my kids,” she wrote.

Of course, comments came rolling in… and many were doubtful that Kylie actually uses the products on her own kids.

One person commented, “Let’s be honest this is not what u use on ur kids😂.”

Someone joked that Stormi’s face said everything buyers needed to know, “She’s looking like ‘girl you know we don’t use this at home.’”

A few other people were just curious why she didn’t include her seven-month-old son was included in the Kylie Baby campaign.

The promotional photos for Kylie Baby were taken well over a year ago before she was even pregnant with baby number two.