Keith Lee Teams Up With Pepsi To Discover Top Black-Owned Eateries 

Keith Lee and Pepsi Dig In have partnered for a contest to identify the best Black-owned restaurants in the country.

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Pepsi Dig In is a platform aimed at driving growth, awareness, and access to Black-owned restaurants.

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Through a TikTok video, Lee invited nominations for favorite Black-owned restaurants, which can be submitted till July 1.

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The winning restaurant will get to showcase a signature dish on one of America's biggest culinary stages in Las Vegas, partnered with MGM.

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Ten individuals nominating restaurants stand to win a $1,000 gift card each to the restaurant they nominate.

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A bonus prize of tickets to the 2024 Super Bowl and a trip to New York City is also on offer.

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The TikTok video has garnered over 10 million views and has received a wave of supportive messages.

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Lee expressed his excitement to discover new places based on the nominations and to support Black-owned restaurants.

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PepsiCo Global Foodservice’s CMO, Scott Finlow, emphasized the role of social media in reaching larger audiences and supporting local businesses.

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The grand prize includes a trip for two to Las Vegas, tickets to football's biggest game, and a dining experience at the Restaurant Royalty Residency at MGM Resorts International.

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