Jeff Bezos has been highly criticized by social media over the past day.

He did not respond to the Amazon warehouse collapse after news broke.

Instead, he posted a smiling picture of himself with his Blue Origin crew.

“Happy crew this morning in the training center…” he captioned the snap.

Many called him “shameful” and “tone-deaf” for his lack of a response.

Bezos finally did put out a short tweet late Saturday night.

He called the news “tragic” and said they were “heartbroken” over employees deaths.

“Little late?” one asked. Others mocked the “template” response.

Six workers have been declared dead and the Fire Chief has expressed doubt in finding more survivors.