Hailey Bieber is in hot water over her new beauty brand, "Rhode" as another 8-year-old brand with the same name is now suing her for trademark infringement.
For Hailey, the name was a homage to her matriarchal side of the family, as she was christened Hailey Rhode Baldwin.
In the beginning, she tried to name her brand "Bieber Beauty" but it was rejected by the US patent office, so she went with Rhode instead.
Two former college roommates, Purna Khatau and Phoebe Vickers, who created a successful clothing line under the “Rhode” trademark have sued Hailey Bieber.
They are claiming trademark infringement and also state that the new ‘Rhode’ is creating confusion for them and their buyers on social media and more.
Rhode NYC is a fairly reputable brand today, sold in luxury stores like Saks Fifth Avenue and Neiman Marcus.
They also allege that four years ago, Hailey tried to make them sell the brand name to her, but they refused.
While Instagram promised them the "Rhode" handle, which was lying dormant, it was still given to Hailey Bieber instead.
The lawsuit demands an immediate stop in the sales and marketing of Rhode skincare as well as unspecified damages.