Gayle King recently promoted Kim Kardashian's latest business venture.

The reality TV star collaborated with Dr. Dre to create Beats X Kim.

These new earbuds were designed with Kardashian's signature color palette.

King praised the earbuds' color and sound quality on Instagram.

The news anchor claimed the audio devices looked and sounded amazing.

Kardashian announced the launch of these earbuds on social media.

The devices came in three neutral colors, Moon, Dune, and Earth.

The collection came not long after Kardashian broke up with her boyfriend.

King implored people to take advantage of life before death called.