Fashion Nova is capitalizing off of the recent Oscars slap down between Will Smith and Chris Rock!

The online fashion retailer is using this 15-minutes of viral fame and running with it right to the customers.

On Monday, March 28, the online clothing store was trending on Twitter.

On Sunday night, Chris Rock was presenting at the Oscars.

He had to throw a few jokes in before getting to the big reveal, and one joke involved Jada Pinkett Smith.

Within seconds of the joke coming out of Rock’s mouth, Will Smith stormed the stage and slapped the comedian clear across the face.

The clothing brand sent devoted customers a promotional text.

The text read, “Fashion Nova: We SLAPPED 40% Off the ENTIRE Site! 👋🏻 It’s Time to ROCK New Spring Looks 💥 Today Only.”

One person wrote, “The devil works hard but fashion nova works harder.”  “Fashion Nova marketing is something else,” another person tweeted.