Erika Jayne will be launching a new brand this month.

She has a new hair extensions line called Pretty Mess Hair.

Erika’s fond of extensions and has been wearing them for “over a decade.”

She told People, “So I know what I love and works best for all situations. You name it, I've worn it!”

She will be dropping two types of extensions — weft and tape-ins.

The reality star stated, “It's quick and easy to maintain, but still considered a professional product.”

She said wearing extension require “No permanent commitment, which makes it fun!”

She revealed that she tried on different kinds of extensions during lockdown last year.

According to her, the new business venture “is both exciting and refreshing. It gives me butterflies.”