MSCHF, an artist collective, launched a popsicle art project named “Eat The Rich.”

“Eat The Rich” was coined by frustrated Gen Z and millennials protesting the widening wealth gap.

MSCHF sold the faces of billionaires on popsicles.

The popsicles’ food truck van sold out on Tuesday.

MSCHF was accused of being capitalist because of their $10 popsicles.

Daniel Greenberg, the CRO of MSCHF, said they were designed to spark a conversation among people.

Greenberg said the popsicles were just one of their art projects to pique the public’s interest.

MSCHF was involved in several other projects.

They were the brains behind the Jesus shoes and the controversial satan shoes.