Taylor Swift is set to open a haven for all Swifties to congregate and spend money on their pop idol without judgment, and she will christen this Utopia, "Taylor Nation."
T-Swift filed docs to start the process of owning the phrase "Taylor Nation". She specifically is wanting to open a store featuring a "wide variety of consumer goods" for all things Taylor. She wants to mainly focus her empire to on-line retail, and wants to make sure "Taylor Nation" serves up a wide array of products and merchandise dedicated to the singer.
Swift also wants to extend the reach of her nation, planning to somehow incorporate live musical performances, public appearances, streaming music, and online journals.
It's possible Swift wants to open a pop-up shop as she begins to promote her "Reputation" album, which drops in November.