People all across the country had Stan Lee smiling down on them this week, all thanks to a nationwide billboard tribute.
Lamar Advertising Company, one of the world’s biggest outdoor billboard companies, arranged a tribute to the late comic-book legend earlier this week, shortly after his death.
The digital signs showed a smiling photo of Stan and displayed a message that said, “farewell to the hero of heroes,” with the years of Lee’s birth and death. We’re told the tribute is being shown across a whopping 160 electronic billboards.
“When an event of national significance occurs, such as the passing of an iconic figure like Stan Lee, we have the ability to activate our national network of digital billboards to mark the occasion,” the company told The Blast, adding that the message was created by one of their talented graphic designers.
We’re told Lamar has plans to run the tribute through the weekend.